Kategoria BISAC: Business & Economics >> Reference - General

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

Now available in paperback, the Routledge Handbook of South Asian Economics addresses the recent economic transformation in South Asia. Leading experts in the field look at the major economic achievements and challenges for the region and examine why economic development across the South Asia region has diverged so significantly since the early 1990s.

Providing a cutting-edge review of the economies of South Asia, the Handbook analyzes key growth areas as well as key structural weaknesses and policy challenges facing these economies. Furthermore, it anticipates trends and suggests...

Globally renowned for its accuracy, consistency and reliability, the Europa World Year Book 2016 is your source for detailed country surveys containing the latest analytical, statistical and directory information for over 250 countries and territories.

For ninety years since its first publication, the Europa World Year Book has been the premier source of contemporary political and socio-economic analysis for library reference shelves, offering timely information with a global reach.

The Europa World Year Book 2016 is also available online as an...

A user-friendly guide to understanding key financial concepts, How Money Works takes a highly visual approach to this topic, using bold infographics with clear, jargon-free text to make finances and economics easy to understand.

How Money Works looks at how governments control money, how companies make money, how financial markets work, how individuals can maximize income through investments, and much more. Hundreds of terms are defined, along with the essential basics of financial systems, from the definition of a bond to using cryptocurrencies, managing debt, avoiding...