This volume examines agenda-setting theory as it applies to the news media s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present...
This volume examines agenda-setting theory as it applies to the news media s influence on corporate reputation. It presents interdisciplinary, inte...
Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.
Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for...