The Sage Encyclopedia of Corporate Reputation

ISBN-13: 9781483376516 / Angielski / Twarda / 2016 / 1048 str.

Craig Carroll

Opis

Explores the field of corporate reputation in the format of an encyclopedic reference. This book comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations.