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Public Relations in Hyper-Globalization: Essential Relationship Management - A Japan Perspective
ISBN: 9781138054967 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
248,21 |
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Convention Center Follies: Politics, Power, and Public Investment in American Cities
ISBN: 9780812245776 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. American cities have experienced a remarkable surge in convention center development over the last two decades, with exhibit hall space growing from 40 million square feet in 1990 to 70 million in 2011--an increase of almost 75 percent. Proponents of these projects promised new jobs, new private development, and new tax revenues. Yet even as cities from Boston and Orlando to Phoenix and Seattle have invested in more convention center space, the return on that investment has proven limited and elusive. Why, then, do cities keep building them? Written by one of the nation's foremost... American cities have experienced a remarkable surge in convention center development over the last two decades, with exhibit hall space growing fro... |
cena:
311,54 |
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Crisis and Emergency Risk Communication
ISBN: 9781470193294 / Angielski / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,01 |
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Break Out of PR Prison: Make & Measure Your Own News in an Era of Crisis
ISBN: 9780985789107 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,84 |
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Publicity Made Simple: Success With Media Relations
ISBN: 9781461122623 / Angielski / Miękka / 40 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
40,82 |
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Effective Publicity Using Media
ISBN: 9781492792529 / Angielski / Miękka / 38 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
24,97 |
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Mit Pressemitteilungen gratis in den Medien. Öffentlichkeitsarbeit zum Nulltarif
ISBN: 9781492857884 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kostenlos den Bekanntheitsgrad steigern und ein wohlwollendes Image aufbauen In Zeiten knapper Werbebudgets suchen Firmen nach Moglichkeiten, mit geringen finanziellen Mitteln ihre Prasenz in der Offentlichkeit zu steigern. Der Versand von Pressemitteilungen bietet eine wirksame, und dennoch kostengunstige Gelegenheit dazu. Berucksichtigt man die mehr oder weniger bekannten Regeln fur eine professionelle Medienarbeit, wird es moglich, viele unentgeltliche Beitrage in Zeitungen, Zeitschriften, Magazine, Blogs, usw. zu erreichen. Dieses Buch zeigt, wie das gelingt. Die Inhalte dieses...
Kostenlos den Bekanntheitsgrad steigern und ein wohlwollendes Image aufbauen In Zeiten knapper Werbebudgets suchen Firmen nach Moglichkeiten, mit ger...
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cena:
52,51 |
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How to Become a PUBLICITY MAGNET: In Any Market via TV, Radio & Print
ISBN: 9781492748939 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
79,84 |
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Schmingling: The Art of Being Well-Connected Through Blatant Self-Promotion
ISBN: 9781490926971 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a crowded world you need to be seen Schmingling - The Art of Being Well-Connected Through Blatant Self-Promotion shows you how to be seen and perceived as a leader in your industry. This book is for you if you are an introvert, are new to your industry or want practical and actionable tips to stand out and be seen. Author, Faith McKinney, knows from experience how to be seen. Although she is an introvert, Faith has been quoted in The Wall Street Journal, many national blogs, and books. Faith is lead Ambassador of Successful Thinkers of Indianapolis. She is an on air personality for...
In a crowded world you need to be seen Schmingling - The Art of Being Well-Connected Through Blatant Self-Promotion shows you how to be seen and perc...
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cena:
79,84 |
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The Voice of Business: Hill & Knowlton and Postwar Public Relations
ISBN: 9780807872390 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 1933, John W. Hill opened the New York office of what would
become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's... In 1933, John W. Hill opened the New York office of what would
become the most important public relations agency in history: Hill & Knowlton,... |
cena:
160,64 |
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SEC Regulations Whitepaper - Public Relations / Social Media / Marketing: Understand the SEC regulations as it pertains to Public Relations, Social Me
ISBN: 9781495389702 / Angielski / Miękka / 24 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This whitepaper by Bree Goldstein (an expert in the marketing and public relations of financial planners asset managers and wealth managers) will give you the understanding of the SEC regulations as it pertains to Public Relations, Social Media & Marketing and how you can use strategies that are successfully being used by financial firms today.
This whitepaper by Bree Goldstein (an expert in the marketing and public relations of financial planners asset managers and wealth managers) will give...
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cena:
79,84 |
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Facing The Camera: A Guide To Being Interviewed
ISBN: 9781494879624 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book goes into detail about how to be interviewed by the media. It will help you understand how the electronic media works and how you can benefit from Facing the Camera. After reading Facing the Camera you will have an understanding of what to expect from a television interview. It also will guide you in properly getting your message across should you find yourself being interviewed for the news. It talks about the different types of interviews you might be involved in and how to maneuver those for a successful message. This book will help those who might not ordinarily find themselves...
This book goes into detail about how to be interviewed by the media. It will help you understand how the electronic media works and how you can benefi...
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cena:
51,99 |
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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal
ISBN: 9781455582976 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an "Art of War" guide to modern crisis management.
In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto... In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an "Art of War" guide to modern crisis manageme...
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cena:
177,69 |
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The Ultimate Business Card: Promoting Your Business Through Authorship
ISBN: 9781495414862 / Angielski / Miękka / 44 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How many business cards have you given out over the years? What results have come from your efforts? Many people see less than a 1% return in business as a result of distributing business cards. The BOOK Business Card solves this problem. Get a significant edge over your competition, showcase your expertise and WOW your potential clients and customers by giving them a book, teeming with value and authored by you In The Ultimate Business Card: Promoting Your Business Through Authorship, you will learn how to create a Book Business Card that will become the ultimate marketing piece for your...
How many business cards have you given out over the years? What results have come from your efforts? Many people see less than a 1% return in business...
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cena:
32,81 |
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Win Them Over: A Guide to Corporate Analyst/ Consultant Relations 3e
ISBN: 9780906378045 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
110,53 |
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Public Relations and the History of Ideas
ISBN: 9780415634540 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical, and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society's biggest challenges.
This text explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical, and global. Most of the works s...
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cena:
827,53 |
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Get Off the Stage and On to Business: The concise book on how a top spokesperson can push your profit over the top
ISBN: 9781495907418 / Angielski / Miękka / 68 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the very rare combination of having corporate experience and working in broadcasting, Elsje is the perfect person to tell you how to get your company's message to your target market, effectively. This book will show you how to increase your turnover by getting out of the way and let the professionals do the speaking. Get off the stage and on to business is all about talking to your audience in a way that produces results.
With the very rare combination of having corporate experience and working in broadcasting, Elsje is the perfect person to tell you how to get your com...
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cena:
44,03 |
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Corporate Communication: A Marketing Viewpoint
ISBN: 9781138804722 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling,... Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique ... |
cena:
292,02 |
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Corporate Communication: A Marketing Viewpoint
ISBN: 9781138804708 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling,... Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique ... |
cena:
778,85 |
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Public Relations: The Basics
ISBN: 9780415675840 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field.
'Public Relations' is an introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relation...
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cena:
511,12 |
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