Public Relations and the History of Ideas

ISBN-13: 9780415634540 / Angielski / Twarda / 2015 / 146 str.

Simon Moore;?Abar;?Abar

Opis

This text explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical, and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication, and the power that lies with those managing the process. The works are stimulating and diverse and were written to address some of society's biggest challenges.

Spis treści

Chapter 1. Public Relations in the History of Ideas  Chapter 2. Virtuous PR - Confucius, Analects  Chapter 3. Noble Falsehoods and PR - Plato, The Republic  Chapter 4. The Problem of Perfection - Al-Farabi, On the Perfect State  Chapter 5. PR and the Subjugation of Reason - Luther, The Ninety-five theses  Chapter 6. Willpower and the Expansion of PR - Clausewitz, On War  Chapter 7. PR, Scientific Inquiry and Utopian Mysticism - Marx & Engels, Communist Manifesto  Chapter 8. Proofing Against Puffing - Mill, On Liberty  Chapter 9. Modern Campaign Management? - Gandhi, An Autobiography, or the Story of My Experiments with Truth  Chapter 10. Accepting and Fearing PR - Hayek, The Road to Serfdom  Chapter 11. PR’s Choice: Creating Audiences or Discovering Individuals - Jung, The Undiscovered Self  Chapter 12. PR’s Future: Irrational or Rational? Magical or scientific? Individual or collective?

O autorze

Simon Moore is Associate Professor and Chair in Information Design and Corporate Communication at Bentley University, USA.