Public Relations in Hyper-Globalization: Essential Relationship Management - A Japan Perspective

ISBN-13: 9781138054967 / Angielski / Miękka / 2018 / 296 str.

Takashi Inoue

Opis

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today’s hyper-globalization. Embedding this book’s ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.

Spis treści

Introduction 1. Public Relations for Top Management in an Age of Hyper-globalization 2. Effective Stakeholder Relationship Management: Fostering Successful Global Leaders 3. Historical Growth of Public Relations and its Development in Japan 4. Standing Out in the Globalized Crowd: Brands, Reputation, and Public Relations 5. Crisis Management Through the Eyes of Public Relations 6. Strategic Public Relations and the PR Life-Cycle Model 7. Media Relations Training: Successful Executive’s Competitive Career Advantage 8. Evaluating and Measuring Public Relations Activities 9. Essential Changes in Corporate Communication in a Digital Age 10. Being Ethical and Successful: Development of the Self-Correction Model

O autorze

Takashi Inoue is CEO of Inoue Public Relations and Visiting Professor at Kyoto University’s Graduate School of Management, Akita International University, and Communication University of China. He has over 45 years in public relations, and has published three PR books. He has presented numerous speeches on public relations, and is also creator of the "PR Life-Cycle" and "PR Self-Correction" models.