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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
ISBN: 9781398608214 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing...
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of market...
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cena:
489,77 |
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Entrepreneur Marketing Environment Strategy
ISBN: 9798888492475 / Angielski / Miękka / 310 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
111,63 |
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
ISBN: 9798985888454 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,88 |
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Strategic Market Research: A Guide to Conducting Research that Drives Businesses
ISBN: 9798985888447 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
42,35 |
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Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032061993 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
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cena:
783,64 |
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Contemporary Issues in Marketing and Consumer Behaviour
ISBN: 9781032062006 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in.
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live ...
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cena:
220,35 |
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Global Competitiveness: Ten Things Thai Businesspeople Should Know
ISBN: 9789811677571 / Angielski / Miękka / 97 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in...
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of business...
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cena:
201,24 |
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Carsharing for sustainable urban mobility. Possibilities and obstacles of integrating car sharing into public transport
ISBN: 9783346693044 / Angielski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
286,87 |
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The Impact of the Covid-19 Pandemic on Inflation Dynamics in Germany
ISBN: 9783346760258 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
141,21 |
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The Digital Transformation of Payment: A Glimpse Into the Future of Mobile Payment Systems
ISBN: 9783346763426 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
412,30 |
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Recommendations for the Use of Voice Bots in Call Centers of the German Automotive Industry
ISBN: 9783346772107 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
375,89 |
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Marketing Analytics: A Machine Learning Approach
ISBN: 9781774910887 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
607,32 |
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Learning Raising Market Demand Strategy
ISBN: 9798888831441 / Angielski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
87,35 |
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Consumer Behavior: Understanding Consumers- Designing Marketing Activities
ISBN: 9783658394776 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
206,17 |
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History of Marketing Science - Volume 2
ISBN: 9789811272226 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and...
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always bee...
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cena:
857,10 |
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Technology Brings Social Advantages Or Disadvantages
ISBN: 9798888835685 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
82,50 |
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Marketing of Consumer Financial Products: Insights From Service Marketing
ISBN: 9781637424308 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space. This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with...
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide cus...
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cena:
111,71 |
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Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion
ISBN: 9781944627119 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
155,37 |
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SM\'s Ultimate Book Marketing Guide
ISBN: 9781958304518 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
96,30 |
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Evaluating Social Media Marketing: Social Proof and Online Buyer Behaviour
ISBN: 9780367651459 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.
This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attentio...
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cena:
220,35 |
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