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The Future of Purpose-Driven Branding: Signature Programs that Impact Society, Inspire, and Enhance a Business
ISBN: 9781631959882 / Angielski / Miękka / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,17 |
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Making a Brand
ISBN: 9798887494548 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
63,07 |
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Contemporary Issues in Luxury Brand Management
ISBN: 9780367859305 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,35 |
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Contemporary Issues in Luxury Brand Management
ISBN: 9780367859282 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
783,64 |
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Basic Marketing Research: Customer Insights and Managerial Action
ISBN: 9780357901847 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
365,99 |
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Learning Social Change How Influences Consumer Behavior
ISBN: 9798888055809 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,20 |
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Learning Artificial Intelligence Influences
ISBN: 9798888152225 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
82,50 |
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Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
ISBN: 9798667425731 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,65 |
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Social Marketing: Principles and Practice for Delivering Global Change
ISBN: 9781032059662 / Angielski / Twarda / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.
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cena:
906,08 |
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Social Marketing: Principles and Practice for Delivering Global Change
ISBN: 9781032059679 / Angielski / Miękka / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces.
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cena:
249,73 |
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Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want
ISBN: 9781788604178 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
84,74 |
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Neuro-Advertising: Brain-friendly advertising for more success in your market
ISBN: 9783658386320 / Angielski / Twarda / 185 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the...
Find out how to increase your marketing success with this book on neuro-advertising.Marketing is one of the most important departments in a company. I...
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cena:
362,27 |
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Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits
ISBN: 9781398607644 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
170,08 |
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Consumer Behavior: Understanding Consumers- Designing Marketing Activities
ISBN: 9783658394752 / Angielski / Miękka / 187 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Detailed textbook with a focus on consumer behavior researchThis textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language.Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book...
Detailed textbook with a focus on consumer behavior researchThis textbook addresses the central question of whether and in what way advertising has a ...
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cena:
342,14 |
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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making
ISBN: 9781668466087 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and prospects' journeys in order to give back to customers in the form of new offerings such as adequate products, services, and user design experiences according to the characteristics of potential consumers. Only in this way will it be possible to innovate consumer experience in the hospitality sector. Measuring Consumer Behavior in Hospitality for Enhanced Decision Making studies online consumer behavior along with other complementary marketing,...
To improve the hospitality and tourism services provided to customers, it is necessary for managers to acquire knowledge about their customers' and pr...
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cena:
871,28 |
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Brand Management in a Co-Creation Perspective: Communication as Constitutive of Brands
ISBN: 9780367504977 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combi...
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cena:
205,65 |
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The Routledge Companion to Marketing Research
ISBN: 9780367694319 / Angielski / Miękka / 612 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative ...
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cena:
230,14 |
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Consumer Behaviour
ISBN: 9781529754056 / Angielski / Miękka / 624 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of l...
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cena:
244,89 |
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Consumer Behaviour
ISBN: 9781529754063 / Angielski / Twarda / 624 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of l...
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cena:
719,96 |
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Food Marketing Research: A Student Text, 2nd Edition
ISBN: 9798362347840 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,92 |
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