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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
ISBN: 9789811094552 / Angielski / Miękka / 290 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
523,30 |
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Segmentation in Social Marketing: Process, Methods and Application
ISBN: 9789811094576 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
563,56 |
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The Impact of Rate-Of-Return Regulation on Technological Innovation
ISBN: 9781138263857 / Angielski / Miękka / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book contends that various forms of regulation have costs as well as benefits and it examines the impact of government regulation on the innovativeness of ’monopolies’ - in this book meaning firms with the power to affect market price. The government regulation analyzed in this case is limited to rate-of-return regulation. Using theoretical models such as the Averch-Johnson model and a two-stage Nash equilibrium model, this volume examines whether regulated monopolies engage in more or less technological innovation than unregulated monopolies. Furthermore, if the unregulated (or...
This book contends that various forms of regulation have costs as well as benefits and it examines the impact of government regulation on the innovati...
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cena:
107,70 |
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CIM Revision Cards: Assessing the Marketing Environment: Assessing the Marketing Environment
ISBN: 9781138440920 / Angielski / Twarda / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are...
Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM...
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cena:
930,57 |
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The Psychology of Consumer Profiling in a Digital Age
ISBN: 9781138340749 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
237,10 |
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Qualitative Marketing Research: Understanding Consumer Behaviour
ISBN: 9781138607743 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
930,57 |
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Qualitative Marketing Research: Understanding Consumer Behaviour
ISBN: 9781138607767 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
186,06 |
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The Routledge Companion to Marketing Research
ISBN: 9781138682788 / Angielski / Twarda / 612 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1150,97 |
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Selling Science: How to Use Business Skills to Win Support for Scientific Research
ISBN: 9781786345721 / Angielski / Twarda / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,40 |
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ProphetAbility: The Revealing Story of Why Companies Succeed, Fail and Bounce Back
ISBN: 9781983100741 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
121,26 |
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Empirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
ISBN: 9783668748026 / Niemiecki / Miękka / 90 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
248,84 |
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Sentiment Analysis and Knowledge Discovery in Contemporary Business
ISBN: 9781522549994 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1101,91 |
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Marketing Manipulation: A Consumer's Survival Manual
ISBN: 9789813234703 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately...
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cena:
391,82 |
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Analytical Modeling Research in Fashion Business
ISBN: 9789811093098 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
402,53 |
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Application of Gaming in New Media Marketing
ISBN: 9781522560647 / Angielski / Twarda / 310 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1098,12 |
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Employee Happiness - Digital Entertainment Market Case Studies
ISBN: 9781724888464 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,88 |
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Advanced Methods for Modeling Markets
ISBN: 9783319851600 / Angielski / Miękka / 733 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1408,95 |
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Besonderheiten der internationalen Marktforschung. Bedeutung und Implikationen der culture-bound und der culture-free These
ISBN: 9783668773950 / Niemiecki / Miękka / 24 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
147,68 |
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Essential Knowledge for Research in Marketing
ISBN: 9780761926993 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. "Essential Knowledge for Research in Marketing" provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.
"Essential Knowledge for Research in Marketing" will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpr...
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cena:
211,32 |
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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
ISBN: 9781522557784 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1050,66 |
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