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Feel Something: How to Embrace Empathy and Build Trust With Your Audience
ISBN: 9781637306284 / Angielski / Twarda / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
110,19 |
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The Evolutionary Dynamics of Discursive Knowledge: Communication-Theoretical Perspectives on an Empirical Philosophy of Science
ISBN: 9783030599539 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
178,55 |
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Marketing and Smart Technologies: Proceedings of Icmarktech 2020
ISBN: 9789813341852 / Angielski / Miękka / 832 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
959,89 |
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Social Big Data Analytics: Practices, Techniques, and Applications
ISBN: 9789813366541 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
562,23 |
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Antecedents and Outcomes of Employee-Based Brand Equity
ISBN: 9781668436226 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
959,36 |
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Predictive Intelligence for Data-Driven Managers: Process Model, Assessment-Tool, It-Blueprint, Competence Model and Case Studies
ISBN: 9783030694050 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined...
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketi...
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cena:
240,93 |
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From Big Data to Intelligent Data: An Applied Perspective
ISBN: 9783030769925 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view. In addition, it explains important concepts for a wide audience, using accessible language, diagrams, examples and analogies to do so. The book is intended for readers working in industry who want to expand their knowledge or pursue a related degree, and employs an industry-centered perspective. This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel con... |
cena:
200,77 |
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COVID-19, Technology and Marketing: Moving Forward and the New Normal
ISBN: 9789811614446 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and digital marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to...
This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, the book contributes to theo...
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cena:
682,72 |
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Fashion Brand Stories
ISBN: 9781350135543 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
155,09 |
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Lead Community Fundraising: Successfully Connecting People Digitally
ISBN: 9783030778514 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising.
This book highlights universal fundraising opportunities. It explains the fundamentals of lead community fundraising and why, especially in digital times, it is important to start with the people - the community. The main topic of the book is the current state of digital fundraising, which is becoming more and more important. More than 45 examples from international... The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new do...
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cena:
200,77 |
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The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions
ISBN: 9781264278237 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
105,39 |
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Viral Marketing: Building Buzz and Getting Your Dream Clients (Use the Power of Video and Virality to Grow Your Online Brand)
ISBN: 9781778057991 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,83 |
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Research Methodologies for Business Management
ISBN: 9781032323381 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
630,22 |
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Break the Wall: Why and How to Democratize Digital in Your Business
ISBN: 9781803821887 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,80 |
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(Re)Discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
ISBN: 9781803828985 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
459,27 |
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The Principles of Inbound Marketing
ISBN: 9798201388751 / Angielski / Miękka / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
68,07 |
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Research Methodologies for Business Management
ISBN: 9781032323374 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
213,26 |
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Technology Advances and Innovation in Wine Tourism: New Managerial Approaches and Cases
ISBN: 9789811982767 / Angielski / Twarda / 289 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innovation within wine tourism. Competition in wine tourism intensifies at a global scale, while wine tourism demand continuously evolves, diversifies and becomes more sophisticated. The book highlights that innovation and technology exploitation have become not only a way to differentiate but also a survival necessity for wine tourism operators and wine destinations alike.This book includes cutting edge research about the latest technological...
This book consolidates under one roof the latest research investigating the various technological advances and new managerial approaches driving innov...
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cena:
682,72 |
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Artificial Intelligence in Marketing
ISBN: 9781802628760 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots. ...
Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place. Here, leading s...
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cena:
484,79 |
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Corporate Social Responsibility and Marketing Ethics: The Effects of Value-Based Marketing on Consumer Behaviour
ISBN: 9781032329222 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
630,22 |
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