Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success
ISBN: 9781606490334 / Angielski / Miękka / 125 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business T...
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cena:
94,90 zł |
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
ISBN: 9781137358165 / Angielski / Twarda / 231 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to ta...
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cena:
148,51 zł |
Retail and Marketing Channels (Rle Retailing and Distribution)
ISBN: 9780415754330 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries. This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor...
Retailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in mar...
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cena:
219,99 zł |
Innovative Planning for Electronic Commerce and Enterprises: A Reference Model
ISBN: 9781475784077 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for developing strategic goals for e-commerce enterprises. The authors feel they may be provocative sometimes; however, the field is so new that there is no working model for an e-commerce enterprise with a proven success record.
In this book, Hsu and Pant develop a framework for a working model. This framework has three parts: (1) The first part is the planning model and a methodology. The planning model is based on principles derived from... Hsu and Pant in Innovative Planning for Electronic Commerce and Enterprises: A Reference Model have proposed a management planning model for ...
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cena:
390,87 zł |
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits
ISBN: 9781610393973 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers play a crucial role in generating revenue, and they can play an equally important role in how revenues translate into profit. They can help a company achieve growth by being smarter or more efficient than its competitors, and do so in a sustainable way. Marketers have their ear to the ground and therefore are often the first to pick up on changing customer needs and behavior, and the forces at play in markets. This informs the development and...
The Economist: Marketing for Growth is a guide to how marketing can and should become a business's most important driver of growth. Marketers p...
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cena:
81,95 zł |
Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience
ISBN: 9781137369000 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotio...
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cena:
195,42 zł |
Ethics in Direct Sales: The Rising of a Gold Standard 3.0 Life!
ISBN: 9781492357049 / Angielski / Miękka / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. ETHICS IN DIRECT SALES The Rising of a Gold Standard 3.0 Life Author KEVIN MCNABB demonstrates to you exactly how the Golden Rule operates globally, and precisely how, especially in Direct Selling, it delivers remarkable rewards. Ethics in Direct Sales presents: Tales provided from the profession of Direct Selling that underscore exactly how gifted leaders invoked this classic guideline. Good examples of challenging Direct Selling business decisions and the best way the Golden Rule is applicable to each and every scenario. The five most widespread factors men and women in the Direct Selling...
ETHICS IN DIRECT SALES The Rising of a Gold Standard 3.0 Life Author KEVIN MCNABB demonstrates to you exactly how the Golden Rule operates globally, ...
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cena:
57,32 zł |
Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
ISBN: 9781137282934 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.
Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. Thi...
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cena:
254,06 zł |
Intercultural Issues in Online Communication: A German-Egyptian Comparison
ISBN: 9783836601412 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,3, Heilbronn University (Wirtschaft), language: English, abstract: Inhaltsangabe: Abstract: In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer...
Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,3, Heilbronn University (Wirtschaft), language:...
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cena:
668,37 zł |
Telesales Secrets: A Guide To Selling On The Phone
ISBN: 9788292944127 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Telemarketing is one of the fastest-growing industries in the world. It is also one of the industries with the greatest salary differences. While the majority of telemarketers make around the national average wage, the top phone sellers today make more than $1 million per year - some much more. This book explains what it takes to join the top of the phone seller elite. It will teach you not to call to talk, but to call to sell. It explains in-depth what generates a sale and it deals with call technique step by step, from cold call openers to asking for credit cards on the phone. Follow the...
Telemarketing is one of the fastest-growing industries in the world. It is also one of the industries with the greatest salary differences. While the ...
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cena:
76,81 zł |
Cyber Commerce Reframing: The End of Business Process Reengineering?
ISBN: 9783642534287 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind set is being driven by the situation that a completely new business world, a new reality, is being created at the point where the phenomenon commonly referred to as the "new economy" converges with the well-known old economy. During the very late 1990s, this new reality was being driven by an almost incredible increase in yields in the financial markets, where conventional but value-driven and stable stocks such as Philip Morris, General Electric,...
The goal of this book is to create awareness for a change in mind-set that we will all have to face and go through. The necessity for this new mind se...
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cena:
195,42 zł |
Marketing Big Oil: Brand Lessons from the World's Largest Companies
ISBN: 9781137389169 / Angielski / Twarda / 153 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding progr...
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cena:
195,42 zł |
E-Business
ISBN: 9780198069843 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies.
The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is... E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with st...
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cena:
103,20 zł |
Global Marketing: Practical Insights and International Analysis
ISBN: 9781446252642 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world c...
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cena:
312,14 zł |
Global Marketing: Practical Insights and International Analysis
ISBN: 9781446252635 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world c...
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cena:
905,74 zł |
Ultimate Guide To Network Marketing: How to double your income, work part time and become financially independent
ISBN: 9781500721657 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the book that is taking the network marketing industry by storm. If you could only buy one book on network marketing, then this would be it. Discover cutting edge strategies and tips on how to build a successful network marketing business, specifically designed for the Internet age. There has never been a better time in history to own your own network marketing business and Nathan takes you step by step, from beginner to becoming a successful business owner. Inside you will learn: * How to use the Internet to get people calling you...this alone is worth 100x the price of this book *...
This is the book that is taking the network marketing industry by storm. If you could only buy one book on network marketing, then this would be it. D...
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cena:
45,27 zł |
The Reinvention of Marketing
ISBN: 9781942324003 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of marketing" is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data," return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate...
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. "The reinvention of m...
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cena:
72,26 zł |
The Reinvention of Marketing
ISBN: 9781942324027 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. -The reinvention of marketing- is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, -big data, - return-on-investment, and the need for global growth. Learn from these extraordinary individuals who are reinventing contemporary concepts of marketing: Morten Albaek, CMO and Group SVP for Global Marketing, Communication & Corporate...
The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. -The reinvention of m...
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cena:
120,59 zł |
L O L: From Homeless to Multimillion-Dollar Global Business Leader
ISBN: 9780977189113 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Growing up a poor girl in the heartland of America isn't easy, but as a lifelong dreamer and optimist, a young Christy Dreiling became determined to make a good life for herself and her family. From a humble beginning and hunger to a series of bad marriages, as Christy's mother made tough choices, and noble choices, in order to support her daughters, against all odds Christy forged a path to success, from becoming Miss Kansas Teen USA, to an actress, and eventually, a prominent businesswoman. Her remarkable journey details the role models, friendships, love, and passion for service that would...
Growing up a poor girl in the heartland of America isn't easy, but as a lifelong dreamer and optimist, a young Christy Dreiling became determined to m...
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cena:
76,81 zł |
Creating Freedom: What You Need to Know to be Successful in Network Marketing
ISBN: 9781499304978 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
67,75 zł |