ISBN-13: 9780367764999 / Angielski / Miękka / 2021 / 98 str.
ISBN-13: 9780367764999 / Angielski / Miękka / 2021 / 98 str.
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective.