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Export Strategy: Markets and Competition (Rle Marketing)
ISBN: 9781138969414 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market... This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the... |
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155,56 zł |
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International Retail Marketing: A Case Study Approach
ISBN: 9781138171084 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international...
International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a ...
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cena:
907,73 zł |
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Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 9781944659004 / Angielski / Twarda / 800 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a...
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chr...
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cena:
363,09 zł |
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Services Marketing: People, Technology, Strategy (Eighth Edition)
ISBN: 9781944659011 / Angielski / Miękka / 800 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a...
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chr...
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cena:
129,68 zł |
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Best Practices in Global Wine Tourism: 15 Case Studies from Around the World
ISBN: 9780971587069 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz...
Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine ...
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cena:
182,97 zł |
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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
ISBN: 9781349363728 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around ...
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cena:
192,30 zł |
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Mission Critical Messages: How to Create a Global Impact
ISBN: 9781523980574 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Create Your Global Impact Get ready to be inspired, motivated to play a bigger game, and reach for great heights as you realize that one voice can change the world, and many can make a global impact. You're about to discover how to leverage what you know to reach millions with your message. Mission Critical Messages contains motivational methods, sensational stories, and transformational truths that will catapult your imagination and unlock your message so you too can make a global impact. We are at a historic turning point where positive messaging, natural and holistic solutions, spiritual...
Create Your Global Impact Get ready to be inspired, motivated to play a bigger game, and reach for great heights as you realize that one voice can ch...
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cena:
45,71 zł |
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Er Leiden Vele Wegen Naar Het Buitenland
ISBN: 9789081077675 / Holenderski / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Er leiden vele wegen naar het buitenland. Maar welke wegen voeren de ondernemer naar de juiste bestemming? Ofwel: Wat zijn de factoren die internationaal zakendoen tot een succes maken? En welke belemmeringen staan dat succes in de praktijk zo vaak in de weg? Dat zijn de belangrijkste vragen die in dit boek helder worden beantwoord.
Er leiden vele wegen naar het buitenland. Maar welke wegen voeren de ondernemer naar de juiste bestemming? Ofwel: Wat zijn de factoren die internation...
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cena:
45,71 zł |
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Places: Identity, Image and Reputation
ISBN: 9781349316281 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that...
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cena:
192,30 zł |
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What's Wrong with China
ISBN: 9781119213710 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An insider's perspective on this growing economic powerhouse
What's Wrong With China opens the doors to one of the least understood countries in the world. Author Paul Midler draws on over twenty years of manufacturing experience, working with Asian suppliers in a broad range of industries, to provide an insider's perspective on what China's rise means to American businesses. Approaching China's problems as if they were our own, this book tackles the subject matter head-on to help American readers recognize and understand China's growing economic and cultural impact on this... An insider's perspective on this growing economic powerhouse
What's Wrong With China opens the doors to one of the least understood c... |
cena:
103,69 zł |
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International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage
ISBN: 9781138903791 / Angielski / Twarda / 422 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms activities. The book is divided into four parts, focusing on the following: ...Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will... |
cena:
855,86 zł |
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International Strategy of Emerging Market Firms: Absorbing Global Knowledge and Building Competitive Advantage
ISBN: 9781138903807 / Angielski / Miękka / 422 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms activities. The book is divided into four parts, focusing on the following: ...Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will... |
cena:
285,23 zł |
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Developing Strategies for International Business: The Wrap Process
ISBN: 9781349517121 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information. Equally, many other companies implement strategies based on models formulated in the teaching rooms of business schools or the back recesses of consultants' offices. This book lightens the dark corridors of strategy development and shows its readers how to build strategies for success in the international marketplace, that take account of all the critical factors involved whilst allowing the use of personal judgement and process sureties. We...
Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of informatio...
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cena:
384,63 zł |
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China: A Reality Check: The Critical Issues Affecting China Today
ISBN: 9781533576040 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A GREAT READ READERS EVERYWHERE WILL ENJOY CHINA: REALITY CHECK 2016 by Gregg Loveall. This book unveils multiple insights into the Chinese market today. This is the first of a series of three books. These books will continue to unveil even more insight and track China's progression in its globalization efforts, working to become an innovation based economy. Gregg Loveall is considered one of the experts in marketing, brand building, and strategy solution design in the Chinese market. He is one of the few people who can even write a book as enthralling and interesting as this one due to his...
A GREAT READ READERS EVERYWHERE WILL ENJOY CHINA: REALITY CHECK 2016 by Gregg Loveall. This book unveils multiple insights into the Chinese market to...
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cena:
114,33 zł |
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Consumer Culture Theory
ISBN: 9781786354969 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.
The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in...
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cena:
524,11 zł |
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Internal Marketing: Tools and Concepts for Customer-Focused Management
ISBN: 9781138177666 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
700,25 zł |
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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
ISBN: 9789813201965 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rat...
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cena:
119,30 zł |
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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
ISBN: 9789813201958 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by...
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rat...
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cena:
238,60 zł |
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Advances in Islamic Finance, Marketing, and Management: An Asian Perspective
ISBN: 9781786358998 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, Islamic leadership, and Halal marketing, this new work includes topics on consumer perception, services orientation, new product development, risk management, industry readiness for better customer satisfaction, and policy issues coupling strategy and best practices. Of interest to both academics and practitioners who assist in making Shariah-centric strategies, this work is particularly important as Asia holds a major percentage of Islamic...
Demonstrating high quality theoretical and empirical findings in the areas of Islamic finance, banking, entrepreneurship, insurance, capital market, I...
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cena:
535,03 zł |
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Unternehmenskommunikation 2.0 - Neue Wege im Marketing.
ISBN: 9783898217125 / Niemiecki / Miękka / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
162,19 zł |
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