» książki » Business & Economics - International - Marketing
 |
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
ISBN: 9781260026429 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Killing your current marketing structure may be the only way to save it Two of the world's top marketing experts reveal the next level of breakthrough success--transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been... Killing your current marketing structure may be the only way to save it Two of the world's top marketing expe... |
cena:
138,73 |
 |
Internet+ and Electronic Business in China: Innovation and Applications
ISBN: 9781787431164 / Angielski / Twarda / 584 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.
Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and...
|
cena:
541,28 |
 |
Handbook of Digital Marketing
ISBN: 9789387513013 / Angielski / Miękka / 100 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
42,95 |
 |
Developing Service Products and Brands
ISBN: 9781944659158 / Angielski / Miękka / 54 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Pricing Services and Revenue Management
ISBN: 9781944659189 / Angielski / Miękka / 69 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Crafting the Service Environment
ISBN: 9781944659301 / Angielski / Miękka / 57 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Managing People for Service Advantage
ISBN: 9781944659332 / Angielski / Miękka / 91 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Marketing Management in Turkey
ISBN: 9781787145580 / Angielski / Twarda / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities availab...
|
cena:
422,70 |
 |
Managing Customer Relationships and Building Loyalty
ISBN: 9781944659363 / Angielski / Miękka / 75 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Designing Complaint Handling and Service Recovery Strategies
ISBN: 9781944659394 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Service Quality and Productivity Management
ISBN: 9781944659424 / Angielski / Miękka / 79 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Building a World Class Service Organization (Assessment Tool)
ISBN: 9781944659455 / Angielski / Miękka / 34 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,84 |
 |
Markteintrittsstrategien Bei Innovationen Unter Besonderer Beruecksichtigung Von Preis- Und Werbestrategien
ISBN: 9783631741214 / Niemiecki / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Entwicklung eines Simulationsmodells zur Ermittlung optimaler Preis- und Werbepolitiken fur ein Start-Up. Signale werden zur Reduktion der Unsicherheit von potentiellen Konsumenten verwendet. Sie beeinflussen deren Qualitatserwartung. Der Absatz wird uber einen Diffusionsprozess modelliert. Ziel des Innovators ist die Etablierung am Markt. Entwicklung eines Simulationsmodells zur Ermittlung optimaler Preis- und Werbepolitiken fur ein Start-Up. Signale werden zur Reduktion der Unsicher... |
cena:
409,25 |
 |
Marketing in the Digital Era
ISBN: 9783631745458 / Angielski / Twarda / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional marketing, even after the integration of the holistic marketing approach. Consumers nowadays make choices - between purchasing online and visiting a store. They pay attention to certain ads and decide to support a person or product on social media channels. This book presents the theoretical principles of digital marketing established to serve research plans, educational purposes and practical applications. It aims to support the terminological...
With the digitalisation of society, marketing is experiencing a renaissance. Digital marketing has introduced a compactness absent in traditional mark...
|
cena:
311,29 |
 |
The Multi-Level Perspectives of Agribusiness
ISBN: 9789813271074 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
440,80 |
 |
End of Online Shopping, The: The Future of New Retail in an Always Connected World
ISBN: 9789813274549 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
220,40 |
 |
End of Online Shopping, The: The Future of New Retail in an Always Connected World
ISBN: 9789813274761 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
120,90 |
 |
Performance Management Im Luxusguetereinzelhandel: Entwicklung Eines Kennzahlensystems Fuer Das Management Von Luxusgeschaeften
ISBN: 9783631757543 / Niemiecki / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Point of Sale bildet im Luxusgutermarkt die zentrale Schnittstelle zwischen Kunde und Marke. Dabei muss es gelingen, den Anspruchen der Luxusklientel nach exzellentem Service sowie der Forderung der Shareholder nach Effizienz gerecht zu werden. Die Loesung bietet eine spezifische Balanced Scorecard fur das Store Management von Luxusgeschaften.
Der Point of Sale bildet im Luxusgutermarkt die zentrale Schnittstelle zwischen Kunde und Marke. Dabei muss es gelingen, den Anspruchen der Luxusklien...
|
cena:
352,00 |
 |
Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
ISBN: 9781349592913 / Angielski / Miękka / 155 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly...
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies an...
|
cena:
201,24 |
 |
Strategisches Internationales Marketing
ISBN: 9783486234565 / Niemiecki / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
467,22 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
