Social Media Marketing Essentials You Always Wanted To Know
ISBN: 9781636512204 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
292,34 zł |
Marketing f?r den Maschinenbau: Ein praktischer Leitfaden f?r mittelst?ndische Unternehmen
ISBN: 9781540731944 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
157,44 zł |
Imposters on the Zoom!: Your 90 day, step-by-step plan to skyrocket sales leads and overcome the imposter syndrome stifling your B2B marketing
ISBN: 9781738356744 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
44,94 zł |
The End of Marketing as We Know It
ISBN: 9780887309830 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores... Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marke... |
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cena:
68,50 zł |
Ethical Issues in International Marketing
ISBN: 9781560247357 / Angielski / Twarda / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers...
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, et...
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cena:
764,59 zł |
The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
ISBN: 9781600373299 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show...
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the ...
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cena:
85,47 zł |
Billboard Advertising for Know-It-Alls
ISBN: 9781599862217 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campaigns. Billboards are widey used in advertising messages related to political campaigns, product marketing and for non-profit causes. Three types of signs are covered in this book including traditional billboards, mechanical billboards and newer types including digital and mobile billboards. This publication also focuses on important issues related to using a billboard including effectiveness, placement, visual concerns, related environmental...
Billboard Advertising for Know-It-Alls is a reference guide to help readers understand the use of billboards and similar signage in advertising campai...
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cena:
66,21 zł |
The Pricing and Profit Playbook
ISBN: 9780989723800 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
167,70 zł |
The New Role of Regional Management
ISBN: 9780230538757 / Angielski / Twarda / 301 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It ...
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cena:
389,98 zł |
Business Intelligence: The Effectiveness of Strategic Intelligence and Its Impact on the Performance of Organizations
ISBN: 9781848211148 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts has been built. For all kind of firms and all advancement levels of SI, it explains the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.
Following a long process of qualitative, quantitative, and empirical research next to Strategic Intelligence (SI) experts and large companies, this bo...
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cena:
745,53 zł |
Molding for Profit: The Injection Molding Business in the 21st Century
ISBN: 9781906479077 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
484,24 zł |
Marketing High Technology
ISBN: 9781451697582 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies -- and win.
Blunt, pithy, and knowledgeable, Davidow draws on his successful... Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view...
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cena:
68,50 zł |
Light Manufacturing in Zambia: Job Creation and Prosperity in a Resource-Based Economy
ISBN: 9780821399354 / Angielski / Miękka / 107 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While Zambia's recent growth has been impressive, it has not been accompanied with adequate job creation. To be sustainable and to create productive employment for its people, growth needs to be accompanied by structural transformation. Such transformation entails a growing share of manufacturing output in the economy. Light Manufacturing in Zambia shows that Zambia has the potential to become regionally competitive in several light manufacturing subsectors by leveraging its comparative advantage in natural resource industries such as agriculture, livestock, and forestry. Light Manufacturing...
While Zambia's recent growth has been impressive, it has not been accompanied with adequate job creation. To be sustainable and to create productive e...
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cena:
161,94 zł |
Light Manufacturing in Tanzania: A Reform Agenda for Job Creation and Prosperity
ISBN: 9781464800320 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Light Manufacturing in Tanzania argues that for Tanzania to remain one of the fastest growing economies in Sub-Saharan Africa, it has to make progress in the structural transformation that can lift workers from low-productivity agriculture and the informal sector to higher productivity activities. Manufacturing, which has been the main vehicle throughout the world to achieve this transformation, has remained stunted in Tanzania. Using new evidence, the book shows that feasible, low-cost, sharply focused policy initiatives aimed at enhancing private investment could launch Tanzania on a path...
Light Manufacturing in Tanzania argues that for Tanzania to remain one of the fastest growing economies in Sub-Saharan Africa, it has to make progress...
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cena:
161,94 zł |
Light Manufacturing in Vietnam: Creating Jobs and Prosperity in a Middle-Income Economy
ISBN: 9781464800344 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Light Manufacturing in Vietnam makes the case that, if the country is to continue along a rapid economic growth path and create jobs, it must undertake a structural transformation that can lift workers from low-productivity agriculture and the mere assembly of imported inputs to higher-productivity activities. Vietnam needs to address fundamental issues in the manufacturing sector that, until now, have been masked by economic growth. The book shows that there is a dichotomy between domestic enterprises and enterprises supported by foreign direct investment. The dominant state-owned...
Light Manufacturing in Vietnam makes the case that, if the country is to continue along a rapid economic growth path and create jobs, it must undertak...
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cena:
161,94 zł |
Demand Driven Strategic Planning
ISBN: 9780415626392 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a unique perspective on this critical topic based on three main points.
This text offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a unique pers...
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cena:
219,12 zł |
The 22 Immutable Laws Of Branding
ISBN: 9781861976055 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.
Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book...
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cena:
56,74 zł |
Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
ISBN: 9781683500346 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and...
Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almo...
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cena:
76,90 zł |
B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies
ISBN: 9780988497702 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. ""If you want to grow your business, you need to adopt
the strategies Bill outlines in this book." " David Meerman Scott bestselling author of "The New Rules of Marketing and PR," now in over 25 languages from Bulgarian to Vietnamese. ""It was written in the stars that a man named Bill Blaney ""Blaney does a fantastic job of synthesizing traditional and digital ""If you want to grow your business, you need to adopt
the strategies Bill outlines in this book." " David Meerman Scott bestselling author ... |
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cena:
44,94 zł |
The Economics of Quality, Grades and Brands
ISBN: 9781138793224 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.
Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limit...
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cena:
229,32 zł |