Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases of questionable ethics. To date, little research has been conducted in the area of international marketing ethics. Delener's book comes at an important time to alert readers to the growing concern for greater ethical behavior in the international marketing arena. It provides illustrations to give readers...
Ethical Issues in International Marketing is a valuable resource for readers'increasing need for knowledge of this important area. In recent years, et...
Cross-border investments and cooperative business ventures are driving the global economy on an unprecedented scale. Business professionals and policy makers must be aware of the potential of trading blocs as a competitive weapon given the rising importance of multinational trade. The coming years promise to be the era of the Trade Pact Wars as Canada's recently announced trade talks with Chile, Germany's push for closer trans-Atlantic ties with the United States, and ASEAN efforts to promote intraregional trade all test the fledgling World Trade Organization in its role as the watchdog of...
Cross-border investments and cooperative business ventures are driving the global economy on an unprecedented scale. Business professionals and pol...
