Kategoria BISAC: Business & Economics >> Marketing - Direct

Market yourself toward a successful career

Get started in a career that has a promising future and is financially rewarding. Opportunities in Direct Marketing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of direct marketing.

This career-boosting book will help you:

• Determine the specialty that's right for you, from business-to-business marketing to telemarketing to catalog production
• Acquire in-depth knowledge of direct marketing
• Find out what kind of...

You may have the most outstanding business, product, idea or talent in the world, but in order to be successful, you have to let the world know about it. Raleigh Pinskey offers you a crash course on how to get the attention you need. 101 Ways to Promote Yourself reveals the insider secrets learned from years of experience and how these low-cost, high-powered techniques can carry you to the top of your market and beyond.

Find out how to:

• Develop hot new leads
• Project a positive image
• Get your name in front of potential customers
• ...

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Based on the authors' broad experience in helping businesses attract online customers, this book...