This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer marketers such as Dell Computer and advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
This book includes a wide range of electronic marketing techniques, with real-world cases and practical insights from the experiences of consumer mark...
At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commission, conduct, and evaluate research based on asking questions. This book offers Robert Peterson's pragmatic perspective on questionnaire construction - one based on a balance of personal experience plus in-depth knowledge of the conceptual and methodological literature of the behavioral sciences. From specific question wording to overall questionnaire design, the book is a comprehensive guide to this critical element of survey research....
At the heart of all successful survey research is asking the right questions. Constructing Effective Questionnaires is intended for all who commiss...
The many recent high profile corporate scandals highlight the need for companies to do a better job of integrating ethics and responsibility into business decisions - and for business schools to integrate ethics awareness and training into their curricula. This volume sets the agenda for business ethics and corporate responsibility in the future. It brings together ideas, challenges, and proposed solutions for thinking about - and implementing - effective ethics programs in business schools and business organizations. Edited by two highly regarded business educators, and featuring...
The many recent high profile corporate scandals highlight the need for companies to do a better job of integrating ethics and responsibility into busi...
Vijay Mahajan Robert A. Peterson Robert A. Peterson
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and con...
Peterson, Albaum, and Kozmetsky have systematically and formally documented here the American public's understanding of, attitudes toward, and perceptions regarding capitalism in the 1980s, and in so doing, have provided the first book to focus expressly on capitalism through empirical survey research. This work is based on a decade of empirical investigations and attempts to provide an accurate perspective that is devoid of the authors' personal views.
The data for the studies reported in the book were derived from questionnaires administered to more than 10,000 individuals--comprising...
Peterson, Albaum, and Kozmetsky have systematically and formally documented here the American public's understanding of, attitudes toward, and perc...
This book, the result of a symposium co-sponsored by several academic and professional organizations, provides information and insights useful for anyone aspiring to succeed in marketing to consumers in the 1990s. The book is unique in that it blends thoughtful commentaries of distinguished academics with the reasoned perspectives of executives of such firms as J. C. Penney, Avon, and Mary Kay in arriving at an agenda of critical propositions and issues relating to the nature and structure of retailing by the year 2000. What types of retailers will exist in the next century? How many...
This book, the result of a symposium co-sponsored by several academic and professional organizations, provides information and insights useful for ...
