Models for Innovation Diffusion

ISBN-13: 9780803921368 / Angielski / Miękka / 1985 / 88 str.

Vijay Mahajan; Robert A. Peterson; Robert A. Peterson

Opis

Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.