Kategoria BISAC: Business & Economics >> Marketing - Direct

The New Rise in Real Estate: The Nation's Trusted Real Estate Advisors Reveal Their Top Secrets for Buying and Selling Homes in the New Real Estate Economy Real Estate has changed forever... ...and that change can either help you make money-or lose it The opportunities in buying and selling homes have never been greater, but that goes for the dangers too. How can you know the best moves to make when you're moving-or simply looking for the most profitable real estate investments? America's best and most successful real estate advisors are here to help-with cutting-edge advice you won't get...

How to Crack The Success Code is a task that humanity has reflected on from time immemorial. The sages and philosophers of every generation have pursued this question with unrelenting determination because everybody is looking for the answer - regardless of their field. So, who has the answer? Has this book found the "Silver Bullet?" The answer to this eternal enigma may vary for each one of us according to our definition of success. However, in this book, these Celebrity Experts(r) render their conclusions based on their proven experiences and core principles. Their answers are based on...

Do you dream of winning? Are you In It To Win It? There is an old saying that states: "To the victor go the spoils." This saying originated from wars fought in ancient days - and meant that the victor got all the goodies In today's competitive society, our desires and intentions are to be the best at what we do to win the prize - tangible or intangible. In fact, even the US Army used the slogan "Be all that you can be" as a motivator for recruits to join and excel. Tom Hopkins, Author of "How To Master The Art Of Selling" states that if you're going to do anything-small or large-why not do...

The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote -Secret of the Ages- during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful...

Indispensable summaries of the best marketing books of our time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.

Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever...

The author of over a dozen books, Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote -Secret of the Ages- during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful...

Marketing is the process you go through to attract and retain the very best customers who want what you sell. Just get enough people to consistently give you enough money... often enough... for a large enough profit margin per transaction... and all the money you want will be yours. Yes, it's that simple And when you COMBINE the 12 'dirty dozen' marketing secrets in this book, you can make all the money you've ever dreamed of making

Most marketing is a big fat waste of money. Dollars are thrown away every day in pursuit of "awareness" instead of focusing on what is REALLY important....going after the right prospects and driving them to become customers. Throughout this entertaining book, you will learn the industry secrets that the author has used to make her private clients a lot of money. In this book you will learn: -How to uncover the right messaging and marketing channels to attract the best customers for your business -The proven formula to make YOUR phone ring, eliminating the need for painful cold calling and...

Social media is changing the way people think about marketing. It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin.

This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While...

In this book, Josh Ochs outlines many of his counter-intuitive marketing techniques he has used on over 36+ brands in multiple industries. Josh also shares dozens of grassroots techniques and tips he has developed to unite thousands of people at his international networking events that bring together professionals in over 15 cities, 4 countries, and 3 languages. He also shows brands how to keep their social media messaging safe by reminding them to always keep it Light, Bright and Polite.

Most small business owners don't really understand marketing. Author T.J. Rohleder says marketing really is simple: It's all of the things you do in your business to attract the right customers and all the things you do to get them to buy from you again and again. Nearly all of the so-called experts make it complicated, because that's how they can charge the big bucks. But good marketing is really as simple as discovering the small set of guidelines and examples that are being used by other smart marketers and finding ways to use those ideas in your own business. Inside this book you'll...

American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why...

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading....

Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'. This is the first textbook for students that offers a step by step guide to this newly dominant marketing discipline.

Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading....

48 BILLION That's how many emails are received every day in the US. If your business or professional practice depends on a steady stream of new customers, clients and patients an you use email marketing that number is NOT good news.

It is however, the exact reason why you should be looking into direct mail as more of your competitors move online and abandon the mailbox. The last 10 years First Class mail volume has declined by 24 billion pieces EVERY YEAR

There's a very high likelihood your...