Indispensable summaries of the best marketing books of our time

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader.

Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever...