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Direct Marketing: Strategy, Planning, Execution
ISBN: 9780071352871 / Angielski / Twarda / 600 str. The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. Th...
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cena:
316,01 zł |
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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
ISBN: 9780071494410 / Angielski / Twarda / 264 str. Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a "one-of-a-kind" brand that customers, employees, and shareholders will trust and support for years to come. "A brand's promise is the new currency for success," says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise... Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine B... |
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cena:
149,69 zł |
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Response: The Complete Guide to Profitable Direct Marketing
ISBN: 9780195158694 / Angielski / Twarda / 384 str. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.
Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line.... Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is ...
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cena:
210,04 zł |
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
ISBN: 9780470009796 / Angielski / Miękka / 261 str. Discover the secrets of written persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers... Discover the secrets of written persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vita... |
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cena:
65,45 zł |
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Marketing Automation: Practical Steps to More Effective Direct Marketing
ISBN: 9780470125427 / Angielski / Twarda / 346 str. In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. ... In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and ... |
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cena:
144,96 zł |
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Marketing Mojo: Brand Building in an Age of Consumer Control
ISBN: 9780595376421 / Angielski / Miękka / 105 str. The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, 'Look at me world. I'm different. I'm better."
These techniques are called "Marketing Mojo"-the ability to inject and harmonize all facets of your... The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of...
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cena:
64,08 zł |
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Commonsense Direct & Digital Marketing
ISBN: 9780749447601 / Angielski / Miękka / 434 str. Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an...
Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appr...
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cena:
147,90 zł |
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Direct Marketing in Practice
ISBN: 9780750624282 / Angielski Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: . Plan a direct marketing campaign. Integrate new technology with conventional direct marketing practice. Maximise the impact, efficiency and return on investment of your activites. Evaluate the success of a campaign - and improve on it next time Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors...
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled d...
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cena:
197,45 zł |
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Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series
ISBN: 9780787955298 / Angielski / Miękka / 112 str. In Building Your Direct Mail Program--part of Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive...
In Building Your Direct Mail Program--part of Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need t...
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cena:
116,90 zł |
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The Marketing Insomniac: Marketing for the New Economy
ISBN: 9781517236038 / Angielski / Miękka / 104 str. The Marketing Insomniac is an entrepreneur's go-to handbook on everything marketing, from how to properly set up and use social media platforms such as Facebook, Instagram, and Periscope to market your business, to tactics that you may not have ever considered. Jen O'Sullivan is hailed as the Marketing Guru of her generation and has been called a "Force of Nature" when it comes to her tireless love for finding great solutions to the age-old marketing questions: what is working, what is not working, who is your target market, and what is your reason for doing what you do. This book will...
The Marketing Insomniac is an entrepreneur's go-to handbook on everything marketing, from how to properly set up and use social media platforms such a...
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cena:
87,28 zł |
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Direct Marketing for Nonprofits: Essential Techniques for the New Era
ISBN: 9780834219595 / Angielski / Miękka / 252 str. In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new members renew memberships, and conduct house appeals.
In this easy-to-read guide, Kay Lautman, a renowned direct-response fundraising consultant maps out everything you need to know to prospect for new me...
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cena:
513,17 zł |
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Fundyour Cause with Direct Mail: Secrets of Successful Direct Mail Fund Raising
ISBN: 9780915463961 / Angielski / Miękka / 320 str. This is the most complete guide ever written on direct mail fundraising. The author is Ben Hart, whose direct mail programs have raised nearly a billion dollars for scores of non-profit organizations. But Hart's insights and secrets to profitable direct mail fundraising will work just as well for businesses and for-profit commercial enterprises. According to Hart, the three important rules for success in marketing through the mail are these: Make sure 1) that you are writing to the right people, that is, that you have compiled the right list;... This is the most complete guide ever written on direct mail fundraising. The author is Ben Hart, whose direct mail programs have raised nearly a bi... |
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cena:
180,64 zł |
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Make Your Next Tradeshow Pay... Not Cost: Be Outrageously Successful at Exhibiting
ISBN: 9781412087926 / Angielski / Miękka / 260 str. Being in a trade show shouldn't cost it should pay! Whether you are on the cusp of exhibiting in your first trade show or you are a seasoned trade show veteran, this powerful book contains exhibiting tricks and secrets sure to make your event wildly successful. In order to seriously prosper in the trade show environment, it is imperative that you hone in on the secrets of trade show marketing. Just imagine your marketing team having an aisle filled with prospective clients focused in on your live marketing presentation as your message is repeatedly delivered. In this book, you will learn tips...
Being in a trade show shouldn't cost it should pay! Whether you are on the cusp of exhibiting in your first trade show or you are a seasoned trade sho...
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cena:
124,53 zł |
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A Crash Course in Email Marketing for Small and Medium-Sized Businesses
ISBN: 9781908003713 / Angielski / Miękka / 100 str. Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing continues to pack a punch way beyond its weight or cost. The fact is that email marketing, if you treat it right, works better than any other marketing technique available - both on or offline. This book is for any entrepreneur, business owner or marketer who values the idea of building and maintaining relationships with existing customers and prospects, and forging new connections by creating and delivering timely and targeted content. It tells you...
Despite being one of the most mature online marketing technologies available to today's small and medium-sized business marketer, email marketing cont...
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cena:
62,37 zł |
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Direct Selling 101: Achieve Financial Success Through Network Marketing - audiobook
ISBN: 9781596590274 / Angielski / Compact Disc Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business quickly grew, and soon their income tax bill was more than Neil had earned as a tenured university professor Now, this inspiring husband-and-wife team shares their award-winning expertise to help you claim the personal prosperity you deserve in "Direct Selling 101." More success-minded Americans than ever before are growing their fortunes as independent agents for such respected direct selling organizations as Princess House, Tupperware, and...
Neil and Dana Phillips were both working in education when they started doing a little direct selling on the side, almost 30 years ago. Their business...
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cena:
124,66 zł |
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How to Write Blockbuster Sales Letters
ISBN: 9781598002621 / Angielski / Miękka / 236 str. |
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cena:
132,85 zł |
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Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits
ISBN: 9781600370250 / Angielski / Miękka / 255 str. MANY FRANCHISEES enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. Many franchisees have a false sense of security thinking that the sales will automatically come because they signed up for a "turn key," established business. Of course successful franchisees and franchisors know that at that end of the day, the success of each...
MANY FRANCHISEES enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often b...
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cena:
82,95 zł |
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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
ISBN: 9781600373299 / Angielski / Miękka / 217 str. Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show...
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the ...
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cena:
82,95 zł |
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The Ultimate Wealth-Maker!
ISBN: 9781933356105 / Angielski / Miękka / 112 str. Gives you the proven secrets behind the new Platinum Membership in our Direct-Response Network. The D.R.N. is a revolutionary new company that combines the power of network marketing with five additional multi-billion-dollar marketing methods. Our product line is a Special Membership that's made up of products and services that are carefully designed to make all of our Members (and the Distributors who offer our Memberships) massive sums of money with the same strategies and proven methods that our parent company (M.O.R.E. Incorporated) has used to generate over $100-million dollars in direct...
Gives you the proven secrets behind the new Platinum Membership in our Direct-Response Network. The D.R.N. is a revolutionary new company that combine...
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cena:
62,16 zł |
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The Business Podcasting Bible: Wherever My Market Is... I Am
ISBN: 9781933596372 / Angielski / Miękka / 320 str. The Internet and the introduction of the mp3 player quietly launched a change in communication many believe more important than the World Wide Web. This disruptive change is called Podcasting, and it is the future of business media. Millions are consuming Podcast content - at the time and place of their choosing. They are in control, and they will never give it back. For businesses that embrace this technology, the result is a level of communication intimacy they could only once but dream of. Businesses who implement this new meme for media exchange will build relationships more profitable...
The Internet and the introduction of the mp3 player quietly launched a change in communication many believe more important than the World Wide Web. Th...
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cena:
82,95 zł |
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