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Recognise Me
ISBN: 9780895381293 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
370,93 |
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Public Relations and the Digital: Professional Discourse and Change
ISBN: 9783031139550 / Angielski / Twarda / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races...
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital...
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cena:
401,58 |
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Brand Sketching: La era de bocetar marcas
ISBN: 9786079601775 / Hiszpański / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
59,87 |
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Economic Analysis of Housing Policy in Japan: Policy Concerning Housing Quality
ISBN: 9789811949241 / Angielski / Twarda / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese government’s success in increasing the volume of housing through interest rate policy, as is shown by Vector Autoregession (VAR) analysis in this book; consequently, the focus of housing policy in Japan is now the quality of housing. This is the first book to analyze and propose housing monetary policy and housing subsidy policy to improve the quality of housing, which increase the number of houses that are barrier-free and earthquake resistant. This...
This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese governme...
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cena:
481,91 |
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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
ISBN: 9781398607989 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
137,16 |
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Internal Communication and Management: Theory and Praxis Communication-Centered Management
ISBN: 9783658386139 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a...
This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important co...
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cena:
281,10 |
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Schlüsselwerke Der Werbeforschung
ISBN: 9783658365073 / Niemiecki / Miękka / 389 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Werbung spiegelt als zentraler Gradmesser die disruptiven Veränderungen unserer Medienlandschaft wider. Das vorliegende Werk möchte eine Reflexion dieser Veränderungen und des damit einhergehenden gesellschaftlichen Wandels bieten. Die „Schlüsselwerke der Werbeforschung“ präsentieren daher über einen hundertjährigen Forschungszeitraum die zentralen Werke der Werbeforschung. Sie geben den unterschiedlichen Perspektiven Raum, die die Forschung an die Werbung heranträgt: Von der Entschlüsselung persuasiver Strategien über die kritische Reflexion des gesellschaftlichen Nutzens der...
Werbung spiegelt als zentraler Gradmesser die disruptiven Veränderungen unserer Medienlandschaft wider. Das vorliegende Werk möchte eine Reflexion d...
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cena:
150,09 |
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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
ISBN: 9783658385545 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.The author explains in an easy-to-understand way how data-based communication...
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a ...
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cena:
240,93 |
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Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
ISBN: 9783658388867 / Angielski / Twarda / 275 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about.The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world.All tools and processes from...
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of t...
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cena:
281,10 |
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Covid U: Business Lessons from a Pandemic
ISBN: 9789811267727 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic — from child development and college football seasons to healthcare breakthroughs and the future of the film industry — will not be known for at least a generation.This book focuses on the business lessons we have learned since the pandemic began in early 2020. It takes an interdisciplinary approach to examining the...
From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for...
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cena:
265,53 |
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Pandemic, New Normal and Implications on Business: 12th Annual International Research Conference of Symbiosis Institute of Management Studies (Simsarc
ISBN: 9789811948916 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on... This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has ... |
cena:
602,40 |
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Digital Entrepreneurship and the Sharing Economy
ISBN: 9781032038148 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. These developments facilitate the rise of the sharing economy and open for a variety of new entrepreneurial opportunities that businesses can take up.
The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. These devel...
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cena:
193,06 |
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Medien- und Internetmanagement
ISBN: 9783658398316 / Niemiecki / Twarda / 826 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt. Dieses Buch behandelt das Medienmanagement für die elektronischen und printbasierten Medien. Vor dem Hintergrund der Branchenkonvergenz werden die grundlegenden Entwicklungen, Wertschöpfungsstrukturen, Geschäftsmodelle und Wettbewerbsstrategien im Rahmen einer integrierten Managementbetrachtung dargestellt. Darüber hinaus werden neuere Entwicklungen bei Internetmedien behandelt.
Der Medien- und Kommunikationssektor hat sich zu einem zentralen Wirtschaftsbereich in der Informationsgesellschaft entwickelt. Dieses Buch behandelt ...
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cena:
281,46 |
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Responsible Fashion Business in Practice: Sustainable Concepts and Cases Across the Fashion Industry
ISBN: 9781032259178 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
168,92 |
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Responsible Fashion Business in Practice: Sustainable Concepts and Cases Across the Fashion Industry
ISBN: 9781032259703 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
724,19 |
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The Very Good Marketing Guide: How to Grow Your Business on a Budget
ISBN: 9781394184552 / Angielski / Inna Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,14 |
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How to win your Vote: A true story of political marketing in action
ISBN: 9783987939181 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,72 |
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Mindful Brand Auditing: The New Way to Explore Brand Value
ISBN: 9783987939174 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,72 |
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Social Influence - Influencing Minds to Guide Behavior
ISBN: 9781088058855 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,98 |
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The AMA Handbook of Public Relations: Leveraging PR in the Digital World
ISBN: 9781400245925 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
97,87 |
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