The Very Good Marketing Guide: How to Grow Your Business on a Budget

ISBN-13: 9781394184552 / Angielski / Inna / 2023

Amy Miocevich

Spis treści

About the author ixWhy I wrote this book xiIntroduction xvPart I: There's a problem1 Your marketing plan is failing and taking your profits with it 32 The Very Good Marketing Framework 313 Beat your marketing bottleneck 49 Introducing the bottleneck quiz 61Part II: Beating your bottlenecks4 How to turn a Stranger into a Visitor 715 How to turn a Visitor into a Lead 1096 How to turn a Lead into a Customer 1437 How to turn a Customer into a Fan 1658 How to turn a Fan into Jam 187Bringing it all together 209Index 213

O autorze

AMY MIOCEVICH is the founder of Lumos Marketing, an agency that works exclusively with small businesses. She has over a decade of experience working with hundreds of Australian small- and medium-sized enterprises.