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Consumers towards marketing strategies of coffee producers: 2020
ISBN: 9789086863525 Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those...
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books o...
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cena:
478,45 zł |
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The use of consumer neuroscience in aroma marketing: 2021
ISBN: 9789086863761 Termin realizacji zamówienia: ok. 5-8 dni roboczych. Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration...
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood a...
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cena:
211,97 zł |
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Marketing Analytics: Based on First Principles
ISBN: 9781352013191 Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In...
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of ...
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cena:
240,36 zł |
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Odd Ones In: The power of cognitive diversity – how opening your mind to people who see and think differently will change the world
ISBN: 9781911687788 / Twarda / 14-01-2025 / 128 str. Książka dostępna od: 14-01-2025 |
Termin ukazania się książki: 14-01-2025
Książkę można już zamówić z rabatem 5% |
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63,13 zł |
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Brand Storytelling: Put Customers at the Heart of Your Brand Story
ISBN: 9781398610088 / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
129,90 zł |
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Digital Storytelling for Brands
ISBN: 9781529745030 / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
616,46 zł |
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Digital Storytelling for Brands
ISBN: 9781529745023 / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
204,55 zł |
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Precision Retailing: Driving Results with Behavioral Insights and Data Analytics
ISBN: 9781487542719 / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
143,79 zł |
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Marketing Plans: Profitable Strategies in the Digital Age
ISBN: 9781394177103 / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
204,55 zł |
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The Routledge Companion to Marketing and Feminism
ISBN: 9781032187563 / Miękka / 490 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,98 zł |
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Honest Seo
ISBN: 9781639090167 / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
104,79 zł |
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The Sea We Swim In: How Stories Work in a Data-Driven World
ISBN: 9781324074557 / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,91 zł |
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Strategic Marketing Planning
ISBN: 9781032463933 / Twarda / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
847,62 zł |
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Strategic Marketing Planning
ISBN: 9781032463834 / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
236,26 zł |
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Brand You
ISBN: 9781292457284 / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
111,53 zł |
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Transmedia Brand Storytelling
ISBN: 9789819940004 / Twarda / 285 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
139,08 zł |
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Strategic Communications in Africa
ISBN: 9781032123882 / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,43 zł |
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Future of Tourism Marketing
ISBN: 9781032008387 / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,43 zł |
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Facet Theory in Organizational Research
ISBN: 9780367776282 / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,43 zł |
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Digitalized Markets
ISBN: 9780367655716 / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,43 zł |