Managing New Technology Development

ISBN-13: 9780070597488 / Angielski / Twarda / 1994 / 368 str.

William E. Souder; J. Daniel Sherman; Michael K. Badawy

Opis

New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.