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An Integrated Marketing Communication Case Study of a Small Daily Newspaper
ISBN: 9783836479707 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a multi-method case study of a small, local newspaper, which in the last several years has developed innovative product design changes and experienced an increase in its circulation. Quantitative and qualitative data were gathered through several phases of research including interviews and a survey. Several major findings emerged from the study.
First, the results extend application of theory in mass communication and integrated marketing communication (IMC), particularly the work done by Philip Meyer, Don Schultz and the Readership Institute at Northwestern University. Second, this... This is a multi-method case study of a small, local newspaper, which in the last several years has developed innovative product design changes and exp...
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cena:
363,22 |
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Cultural Values in Chinese Advertising
ISBN: 9783639061444 / Angielski / Miękka / 84 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Success depends upon previous preparation, and without such preparation there is sure to be failure.' These words from the Chinese philosopher Confucius should be taken to heart by every company planning operations in China. The role of advertising is crucial as it is the first point of contact between consumer and product/ brand. Cultural misunderstandings can happen easily and determine success or downfall. This research paper gives an insight into Chinese cultural values and what role they play in advertising. Cultural theories and models are applied to China and the development of...
'Success depends upon previous preparation, and without such preparation there is sure to be failure.' These words from the Chinese philosopher Confuc...
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cena:
225,29 |
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Customer Relationship Management: Erfolgreiche Kundenbeziehungen Durch Integrierte Informationssysteme
ISBN: 9783540424444 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorientierten Informationssysteme (Database Marketing, Computer Aided Selling, Online Marketing) ganz neue M glichkeiten, Kundenw nsche individueller, wirkungsvoller, schneller und kosteng nstiger zu erfassen, zu bearbeiten und dadurch Kunden langfristig zu binden. Um dem Kunden zahlreiche Kommunikationskan le und hohe Reaktionsgeschwindigkeit bieten zu k nnen, mu ein hoher Integrationsgrad innerhalb und zwischen Front-Office-Bereich und Back-Office-Bereich...
Customer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorientierte...
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cena:
300,26 |
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Targeted Advertising Unintended Effects
ISBN: 9783639061000 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although advertising has been a major area of study in marketing, limited research investigating the unintended effects of targeted advertising beyond social and moral issues has been conducted. This research contributes to the current body of knowledge by examining the unintended effects of ethnically targeted advertising on ethnic groups that are not targeted, but who are still likely to see the advertising. The research also develops a holistic model for measuring the effects of targeted advertising using four variables; emotions, attitude to the advertisement, attitude to the company and...
Although advertising has been a major area of study in marketing, limited research investigating the unintended effects of targeted advertising beyond...
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cena:
263,29 |
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Brand Management by Using Special Marketing Strategies
ISBN: 9783639064483 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fashion is a billion - dollar industry which employs millions of people around the world, and today, more than ever, affects almost all consumers in society. Consumers often choose the brand matching to their own personality or the personality they would like to represent to others. People have a deep-seated tendency to evaluate themselves, their professional accomplishments, and their material well-being relative to others. To wear brand clothes can be used as status symbols. Clothing, especially fashionable apparel, often represents an important symbolic consumption area for consumers....
Fashion is a billion - dollar industry which employs millions of people around the world, and today, more than ever, affects almost all consumers in s...
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cena:
225,29 |
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Mechanism Design and Its Application in Management Science
ISBN: 9783836486415 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. I utilize a mechanism design framework to show that the current most popular practice in the timeshare exchange industry can be greatly improved without a tremendous change in their fundamental systems. By focusing on the ten-billion dollar timeshare industry and proposing a superior mechanism to improve its operation, the research has significant substantive implications. At the same time, from the theoretical perspective, the research extends the literature on one-sided matching to cases where supply of resources is dynamic and resources can be stored. I also study the theoretical...
I utilize a mechanism design framework to show that the current most popular practice in the timeshare exchange industry can be greatly improved witho...
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cena:
225,29 |
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eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
ISBN: 9780470411599 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small...
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They a...
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cena:
91,80 |
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Marketing: Eine Entscheidungsorientierte Einführung
ISBN: 9783540874553 / Niemiecki / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines elementaren Methoden- und Modellverstandnisses. Dadurch soll der Leser in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um auf dieser Grundlage profunde Marketingentscheidungen treffen zu konnen. Das Lehrbuch richtet sich in erster Linie an Studierende im Grund- oder Bachelor-Studium, die Lehrveranstaltungen zum Thema Marketing besuchen. "Das Buch bietet Lesern einen kompakten Einstieg in das moderne Marketing. Dabei legen die Autoren besonderen Wert auf die Vermittlung eines element... |
cena:
131,33 |
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Technology Acceptance of Complex Products and Systems
ISBN: 9783639073676 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Terrestrial Trunked Radio (TETRA), a complex communication system is mainly used by public safety organisations. As the TETRA technology is included in a category of industrial goods called complex products and systems (CoPS), this communication system is the candidate CoPS example. In all business contexts, complex information technologies bring productivity gains for the organisation only when the target group uses the system in the way it is supposed to be used. There are determining factors that motivate an end user to accept/use a technology. The underlying study investigates the factors...
Terrestrial Trunked Radio (TETRA), a complex communication system is mainly used by public safety organisations. As the TETRA technology is included i...
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cena:
363,22 |
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Market Segmentation Success: Making It Happen!
ISBN: 9780789029171 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, and how best to overcome these challenges to success.
Market segmentation is a main aspect of effective business strategy. This text reviews the concepts of market segmentation and target market selection...
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cena:
848,38 |
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Market Segmentation Success: Making It Happen!
ISBN: 9780789029188 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success. Marketing experts Sally Dibb and Lyndon Simkin use their consultancy-inspired guidance in this easy-to-read text that... Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Mark... |
cena:
329,61 |
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Key Concepts in Marketing
ISBN: 9781847874986 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics. Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. ...
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cena:
591,43 |
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The Must-React System: User's Guide to Prospecting C-Suite Executives
ISBN: 9780595489428 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it....
Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, ...
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cena:
53,03 |
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The Must-React System: User's Guide to Prospecting C-Suite Executives
ISBN: 9780595628957 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, most sales persons are not good at gaining new business, much less performing even the most basic prospecting practices. There are a multitude of reasons for this phenomenon. But the biggest reason is that sales professionals are untrained in vital cold-calling techniques. Especially in the realm of cold-calling and prospecting. Further, there is a culture of sales resistance that exists, and few sales professionals are equipped to penetrate it....
Every company that wants to continue growth needs their sales team to be proficient in finding and closing net-new opportunities. But, unfortunately, ...
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cena:
91,04 |
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The Acculturation Process of Middle Income U.S. Hispanics
ISBN: 9783639081060 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
263,29 |
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Group Support System for Managing the Front End of Innovation
ISBN: 9783639084825 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
218,66 |
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
ISBN: 9780470420904 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and...
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what th...
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cena:
87,23 |
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Online Branding
ISBN: 9783639075809 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,29 |
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The Small Business Detox (a Lean Marketing toolbook)
ISBN: 9781905430376 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This essential Lean Marketing toolbook presents tools and techniques for ridding a business of the toxic waste that's getting in the way of success.
This essential Lean Marketing toolbook presents tools and techniques for ridding a business of the toxic waste that's getting in the way of success.
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cena:
63,64 |
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A Large Spectrum of Free Oscillations of the World Ocean Including the Full Ocean Loading and Self-Attraction Effects
ISBN: 9783540855750 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The ocean tides are the most prominent forced oscillations in the global ocean. Recent research showed that tides play an important role for the earth's climate system and they are of considerable interest for the post-processing of satellite data. To understand these oscillations it is substantial to determine and analyse the free oscillations, which describe the oscillation behaviour of the global ocean. A highly efficient ocean model is developed to compute these free oscillations with explicit consideration of dissipative terms and the full ocean loading and self-attraction (LSA). The... The ocean tides are the most prominent forced oscillations in the global ocean. Recent research showed that tides play an important role for the ea... |
cena:
200,77 |
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