Retail Business: Perspektiven, Strategien, Erfolgsmuster Mit Fallstudien Und Praxisbeispielen Von Aldi, Budnikowsky, Dell, Görtz, Hugo
ISBN: 9783834945549 / Niemiecki / Miękka / 461 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Einzelhandel steht vor den vermutlich grossten Herausforderungen seiner Geschichte: Der demografische Wandel fuhrt zu neuen Bedurfnisstrukturen und andersartigem Einkaufsverhalten, die Konsumenten verandern ihre Verhaltensweisen im Umgang mit Medien und Bestellwegen, jahrzehntelange Loyalitaten brechen auf, Markenartikelhersteller werden selbst als Retailer aktiv, vertikale Ketten setzen ihren Vormarsch fort, vollig neuartige Geschaftsmodelle setzen sich durch, traditionelle Anbieter geraten massiv in die Defensive, etablierte Einzelhandler mussen aufgeben, wenn ihre... Der Einzelhandel steht vor den vermutlich grossten Herausforderungen seiner Geschichte: Der demografische Wandel fuhrt zu neuen Bedurfnisstrukturen... |
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cena:
328,01 zł |
Public Relations
ISBN: 9780806114576 / Angielski / Miękka / 386 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the...
Public relations as described in this volume is, among other things, society's solution to problems of maladjustment that plague an overcomplex world....
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167,94 zł |
Mitarbeiter als Markenbotschafter der Arbeitgebermarke: Ein Steuerungsmodell des internen Markenmanagements
ISBN: 9783842899087 / Niemiecki / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mitarbeiter sprechen uber ihren Arbeitgeber und pragen mit ihrem Verhalten dessen Aussenwahrnehmung. Damit nehmen sie Einfluss auf die Entscheidung von Bewerbern und beeinflussen die Starke der Arbeitgebermarke. Angesichts der demografischen Entwicklung und der zunehmenden Professionalisierung des Personalmarketings rucken Mitarbeiter damit starker in den Fokus der Personalmarketing-Verantwortlichen. Aber wie konnen Unternehmen gezielten Einfluss zugunsten der eigenen Arbeitnehmerattraktivitat nehmen? Von dieser Frage ausgehend werden im vorliegenden Buch die zugrunde liegenden...
Mitarbeiter sprechen uber ihren Arbeitgeber und pragen mit ihrem Verhalten dessen Aussenwahrnehmung. Damit nehmen sie Einfluss auf die Entscheidung vo...
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292,34 zł |
A Social Strategy: How We Profit from Social Media
ISBN: 9780691153391 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides... Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and... |
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134,14 zł |
The Book on Content: Using Words To Attract Clients
ISBN: 9781489583901 / Angielski / Miękka / 106 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a seasoned content creator, Jen Miller, owner of NeedSomeoneToBlog.com, shares secrets of building community and client engagement on your website. Detailing the NeedSomeoneToBlog.com 6 Step BE SEEN System, Jen encourages blog and content awareness and helps readers create web content that:
Attracts Clients "S.H.I.N.E."s with Easily Integrated Keywords Engages Followers with Original & Consistent Blogging Posts Naturally to Social Media Encourages Response and Engagement A one-stop source for the basics on blogging and website content creation, The Book on Content: Using Words to... As a seasoned content creator, Jen Miller, owner of NeedSomeoneToBlog.com, shares secrets of building community and client engagement on your website....
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cena:
103,41 zł |
How to Give the Ultimate Sales Presentation - The Essential Guide to Selling Your Products, Services and Skills
ISBN: 9781781481981 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the most effective way of giving a professional presentation and making a sale at the same time. Aimed at anyone selling products, services or skills, this book provides invaluable tips and techniques to improve your performance and achieve greater sales. Whether you are working in a large sales team, are a small business owner or an entrepreneur, discover secrets to: -More effective planning and preparation -Using words that influence -Stronger delivery -Impactful demonstrating and proving -Handling question & answer sessions -Powerful Closing The vast experience of the two authors...
Discover the most effective way of giving a professional presentation and making a sale at the same time. Aimed at anyone selling products, services o...
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cena:
110,11 zł |
Loyalty cards in the apparel industry in Germany and Spain: Is the implementation of a global marketing approach reasonable when operating both in a S
ISBN: 9783656206576 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, South Bank University London (Faculty of Business), language: English, abstract: The dissertation with the title 'Loyalty Cards in the Apparel Retail Industry: A comparative analysis to detect store loyalty tendencies and the success factors of loyalty cards in Germany and Spain is a partial fulfilment of the requirement for obtaining the Master's of Science degree in International Business at the London South Bank University, London, United...
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: ...
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cena:
368,40 zł |
What the New Breed of CMOs Know That You Don't
ISBN: 9781409455721 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book...
This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', and as such it ...
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cena:
249,71 zł |
Political Marketing: Theory and Concepts
ISBN: 9780857025807 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Electronic inspection copies are available for instructors
Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often... Electronic inspection copies are available for instructors
Political Marketing: Theories and Concepts provides students ... |
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cena:
693,22 zł |
Markets in the Name of Socialism: The Left-Wing Origins of Neoliberalism
ISBN: 9780804788595 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The worldwide spread of neoliberalism has transformed economies, polities, and societies everywhere. In conventional accounts, American and Western European economists, such as Milton Friedman and Friedrich von Hayek, sold neoliberalism by popularizing their free-market ideas and radical criticisms of the state. Rather than focusing on the agency of a few prominent, conservative economists, Markets in the Name of Socialism reveals a dialogue among many economists on both sides of the Iron Curtain about democracy, socialism, and markets. These discussions led to the transformations of...
The worldwide spread of neoliberalism has transformed economies, polities, and societies everywhere. In conventional accounts, American and Western Eu...
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cena:
183,50 zł |
The Market Calls: A Primer on the Strategy of Writing Covered Calls
ISBN: 9781466994690 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every investor wants, above all, to make money. The reinvestment of profits is an extremely low risk and yet powerful wealth builder when employed with the power of compounding. With patience and joy one can apply the process of Covered Call Writing which is simply renting out the stock that you own. By reinvesting--- the power of compounding is phenomenal.
Every investor wants, above all, to make money. The reinvestment of profits is an extremely low risk and yet powerful wealth builder when employed wit...
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cena:
58,73 zł |
Dictionary of Advertising and Marketing Concepts
ISBN: 9781611329858 / Angielski / Twarda / 143 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction...
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up...
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cena:
688,13 zł |
Dictionary of Advertising and Marketing Concepts
ISBN: 9781611329865 / Angielski / Miękka / 143 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction...
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up...
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cena:
193,64 zł |
Lohas-Marketing: Strategie - Instrumente - Praxisbeispiele
ISBN: 9783834930422 / Niemiecki / Miękka / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch diskutiert das Phanomen der LOHAS (Lifestyle of Health and Sustainability) und liefert konkrete Handlungsempfehlungen und Tools fur eine erfolgreiche Segmentierung und Bearbeitung dieser Zielgruppe. Um das Erfolgspotenzial vollstandig zu nutzen, sind Marketing & Kommunikation, Vertrieb, Produkt- und Kundenmanagement an den Bedurfnissen der LOHAS auszurichten. Dies fangt bei der strategischen Zielsetzung inklusive der Bestimmung des Marktpotentials an. Anschlieend gilt es, die potenziellen LOHAS-Kunden zu identifizieren und geeignete Produkte zu gestalten. Darauf aufbauend sind... Das Buch diskutiert das Phanomen der LOHAS (Lifestyle of Health and Sustainability) und liefert konkrete Handlungsempfehlungen und Tools fur eine e... |
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218,68 zł |
Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability
ISBN: 9781430246688 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More than half of all businesses in the U.S. don t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor worker productivity, boneheaded mistakes, inefficient processes, failure to adapt, loss of enthusiasm . . . the list goes on and on. The fact is, many businesses that face life-threatening challenges, or are just stuck in the doldrums, can turn their fortunes around. And Jonathan Lack is the expert who can show you how. Lack is a... More than half of all businesses in the U.S. don t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses g... |
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233,97 zł |
The Routledge Companion to the Future of Marketing
ISBN: 9780415625920 / Angielski / Twarda / 474 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.
Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing.... Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and techn...
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cena:
1121,39 zł |
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
ISBN: 9780062273062 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to... New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat... |
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129,06 zł |
Positioning: The Battle for Your Mind, 20th Anniversary Edition
ISBN: 9780071359160 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh... "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic c...
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cena:
113,53 zł |
The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
ISBN: 9780071603652 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share. A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer... Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Cu... |
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188,50 zł |
Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income
ISBN: 9780071769273 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Build a million-dollar business out of untapped referrals Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with current clients--and grow your business exponentially. Million Dollar Referrals reveals Alan Weiss's powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to:
Build a million-dollar business out of untapped referrals Alan Weiss has taught thousands of people how to put their expertise to wo... |
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cena:
137,09 zł |