Lohas-Marketing: Strategie - Instrumente - Praxisbeispiele
ISBN: 9783834930422 / Niemiecki / Miękka / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch diskutiert das Phanomen der LOHAS (Lifestyle of Health and Sustainability) und liefert konkrete Handlungsempfehlungen und Tools fur eine erfolgreiche Segmentierung und Bearbeitung dieser Zielgruppe. Um das Erfolgspotenzial vollstandig zu nutzen, sind Marketing & Kommunikation, Vertrieb, Produkt- und Kundenmanagement an den Bedurfnissen der LOHAS auszurichten. Dies fangt bei der strategischen Zielsetzung inklusive der Bestimmung des Marktpotentials an. Anschlieend gilt es, die potenziellen LOHAS-Kunden zu identifizieren und geeignete Produkte zu gestalten. Darauf aufbauend sind... Das Buch diskutiert das Phanomen der LOHAS (Lifestyle of Health and Sustainability) und liefert konkrete Handlungsempfehlungen und Tools fur eine e... |
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217,69 zł |
Plan to Turn Your Company Around in 90 Days: How to Restore Positive Cash Flow and Profitability
ISBN: 9781430246688 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More than half of all businesses in the U.S. don t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses get into trouble? A hundred different ways. Poor cash flow, undercapitalization, lax financial controls, poor worker productivity, boneheaded mistakes, inefficient processes, failure to adapt, loss of enthusiasm . . . the list goes on and on. The fact is, many businesses that face life-threatening challenges, or are just stuck in the doldrums, can turn their fortunes around. And Jonathan Lack is the expert who can show you how. Lack is a... More than half of all businesses in the U.S. don t make it to their fifth birthday, and nearly 70 percent are gone by year ten. How do businesses g... |
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232,90 zł |
The Routledge Companion to the Future of Marketing
ISBN: 9780415625920 / Angielski / Twarda / 474 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and technological advances and applications occurring on a regular basis, the future of marketing opens up a world of exciting opportunities.
Going beyond a state-of-the-art view of the discipline, this innovative volume focuses on the advances being made in many different areas such as; critical thinking, new paradigms, novel conceptualisations, as well as key technological innovations with a direct impact on the theory and practice of marketing.... Marketing has changed substantially in the last few years. With more and more research conducted in marketing and consumer behaviour fields, and techn...
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cena:
1059,94 zł |
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
ISBN: 9780062273062 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to... New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat... |
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128,46 zł |
Positioning: The Battle for Your Mind, 20th Anniversary Edition
ISBN: 9780071359160 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh... "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic c...
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113,00 zł |
The Customer Rules: The 14 Indispensible, Irrefutable, and Indisputable Qualities of the Greatest Service Companies in the World
ISBN: 9780071603652 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share. A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer... Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Cu... |
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153,85 zł |
Million Dollar Referrals: The Secrets to Building a Perpetual Client List to Generate a Seven-Figure Income
ISBN: 9780071769273 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Build a million-dollar business out of untapped referrals Alan Weiss has taught thousands of people how to put their expertise to work through consulting, speaking, and coaching. Now, in Million Dollar Referrals, he takes it to the next level, giving you the tools to leverage relationships with current clients--and grow your business exponentially. Million Dollar Referrals reveals Alan Weiss's powerful system for cultivating relationships and generating more business than you ever thought possible. Learn how to:
Build a million-dollar business out of untapped referrals Alan Weiss has taught thousands of people how to put their expertise to wo... |
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cena:
111,11 zł |
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
ISBN: 9780071773485 / Angielski / Twarda / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject." "Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur's information makes... Use the latest digital technologies for lifelong customers and repeat sales "Arthur Middleton Hughes is database marketing's Great Ex... |
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cena:
305,13 zł |
Fearless Referrals: Boost Your Confidence, Break Down Doors, and Build a Powerful Client List
ISBN: 9780071782876 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use Your Contacts as the Building Blocks to Success "The 'Golden Rules' for developing a continuous chain of high-quality referrals for any product in any business." "This easy-to-use, practical guide will dramatically increase your referral stream." "Matt Anderson has written an indispensable manual to doing business in our networked age where ideas and business opportunities travel... Use Your Contacts as the Building Blocks to Success "The 'Golden Rules' for developing a continuous chain of high-quality referrals f... |
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cena:
94,02 zł |
The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers
ISBN: 9780071786973 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors. You've spent way too much time reading this endorsement. Read the book instead. It's so worth it." "To differentiate yourself and delight your customers, you must manage your customers' experience with your goods or services, and your company.... "This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It's more than ... |
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cena:
175,21 zł |
Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most
ISBN: 9780071787871 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world--using the very process outlined in this book."
--BERT JACOBS, chief executive optimist, The Life is good Company "B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain... "B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales...
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cena:
123,93 zł |
Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals Into High-Value Clients
ISBN: 9780071791663 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. More Introductions More Appointments More Clients
You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals. While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients. ...More Introductions More Appointments More Clients
You face four hurdles to gaining new clients: finding enough of the right prospects, getting t... |
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cena:
81,20 zł |
Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results
ISBN: 9780072262513 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise... With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and... |
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cena:
153,85 zł |
CIM Coursebook Stakeholder Marketing
ISBN: 9780080966267 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications. Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in...
Butterworth-Heinemann s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful ...
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cena:
186,70 zł |
Velocity: The Seven New Laws for a World Gone Digital
ISBN: 9780091947569 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at Nike and the founder of legendary innovation agency AKQA. With an exclusive introduction by Sir Richard BransonHow can you win when the only certainty is change? Highly accessible, lively, and inspiring, Velocity draws upon the authors' unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation...
A highly perceptive manifesto for entrepreneurs, leaders, and managers from the vice president of digital sport at Nike and the founder of legendar...
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cena:
90,27 zł |
E-Marketing: Theory and Application
ISBN: 9780230203969 / Angielski / Miękka / 420 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literatu...
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cena:
378,50 zł |
Pr- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
ISBN: 9780230205840 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%.It spans the worlds of business, politics and culture, sport and entertainment.PR is everywhere. And yet, though it is much talked about it is little analyzed."
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%.It spans the worlds of business, politics and culture, spor...
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cena:
232,90 zł |
The Economy of Brands
ISBN: 9780230232501 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In many businesses brands accountfor the majority of shareholder value. It iscrucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions."
In many businesses brands accountfor the majority of shareholder value. It iscrucial to understand how the economy of brands works and can be exploite...
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cena:
194,08 zł |
Market-Driven Management: Strategic and Operational Marketing
ISBN: 9780230276024 / Angielski / Miękka / 624 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Market-Driven Management challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. The authors enlarge the market definition to embrace the key market players operating not only in the traditional global market, but also in the global electronic market. In addition they explore: managing one-to-one relationships with customers, through CRM tools now available thanks to developments in information technology; brand management; and the emergence of new values, aiming at sustainable development within a market economy.
With its unique... Market-Driven Management challenges the traditional concept of the 4Ps and the "functional" role of marketing departments. The authors enlarg...
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cena:
378,50 zł |
E-Shock 2020: How the Digital Technology Revolution Is Changing Business and All Our Lives
ISBN: 9780230301306 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from the hugely successful e-Shock, Michael de Kare Silver analyses the developments in digital technology over the past decade, and how they have changed our lives both at home and in the workplace.
What effect have innovations in digital technology had on the way we communicate and work, and what can we expect from the future? Following on from t...
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cena:
155,25 zł |