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iMARKET Handbook: Optimization Guide
ISBN: 9781648732850 / Angielski / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,01 zł |
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The Power of Print: the 6 principles of print marketing
ISBN: 9781922644992 / Angielski / Miękka / 189 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
83,72 zł |
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Destination Marketing: Creating Memorable Tourism Experiences
ISBN: 9781774910269 / Angielski / Twarda / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
643,19 zł |
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Top of Heart: How a new approach to business saved my life, and could save yours too
ISBN: 9781788604369 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
94,98 zł |
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Kollaborative Wertschöpfung Mit Strategischen Kunden: Instrumente Und Best-Cases Für Nachhaltige Partnerschaften Und Überdurchschnittliches Wachstum
ISBN: 9783030912284 / Niemiecki / Miękka / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschoepfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann. Erhoehte wirtschaftliche und politische Risiken, aber auch neue Moeglichkeiten der Digitalisierung und des Internets zwingen Unternehmen dazu, strategische Allianzen zu schliessen und Ressourcen gemeinsam effizient zu nutzen. Produkt- und Qualitatsvorteile reichen nicht mehr aus, um eine nachhaltige Differenzierung im Wettbewerb zu erzielen. Die Beitrage in diesem Band zeigen Wege...
Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschoepfung bei Kunden und Lieferanten sowie zur Sic...
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cena:
161,75 zł |
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The Evolution of Made in Italy: Case studies on the Italian Food and Beverage Industry
ISBN: 9783031156663 / Angielski / Twarda / 137 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explores how firms have evolved to meet consumer needs and succeed in this challenging context.Through a series of case studies, the authors explore the food and beverage industry’s defining characteristics and how each particular sector has become so important to the Italian economy. Drawing on cases that feature small, medium and large enterprises, the authors reveal how firms have adapted their business strategies to meet new customer demands...
This book deep dives into emerging consumer trends in the food and beverage industry in Italy, particularly in light of the COVID-19 crisis, and explo...
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cena:
173,06 zł |
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Wicked Problems: Herausforderungen Für PR Und Organisationskommunikation
ISBN: 9783658377922 / Niemiecki / Miękka / 183 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. PR und Organisationskommunikation müssen zunehmendwicked problems, also verzwickte Probleme, lösen. Ob Digitalisierung, Künstliche Intelligenz oder andere aktuelle Entwicklungen, sie stellen die PR und Organisationskommunikation vor knifflige oder verzwickte Probleme: Für diese kann es keine einfachen Lösungen geben, weil sie sich dynamisch entwickeln und nicht zentral geregelt werden können. Die Beiträge zeigen dies aus unterschiedlichen Perspektiven auf und stellen sich den Herausforderungen vonwicked problemsauf Mikro-, Meso- und Makroebene sowie auf einer Querschnittsebene.
PR und Organisationskommunikation müssen zunehmendwicked problems, also verzwickte Probleme, lösen. Ob Digitalisierung, Künstliche Intelligenz oder...
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cena:
269,58 zł |
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Sales and Business Models in the Logistics Industry: Ensuring Growth with Innovative Strategies
ISBN: 9783658397555 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The logistics industry is changing rapidly, and in this one of the most fiercely competitive industries, predominantly stationary distribution organizations are helping to keep their own companies on track for success. However, the existence of these companies has never been more at risk than it is today, as most not only have outdated IT, but also a deficient distribution structure. Especially during the high rate increases of recent years, most...
This book shows how logistics service providers can develop viable strategies for sustainable growth and thus position themselves for the future. The ...
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cena:
249,99 zł |
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Recognise Me
ISBN: 9780895381293 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
398,53 zł |
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Public Relations and the Digital: Professional Discourse and Change
ISBN: 9783031139550 / Angielski / Twarda / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races...
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital...
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cena:
384,63 zł |
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Brand Sketching: La era de bocetar marcas
ISBN: 9786079601775 / Hiszpański / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
55,39 zł |
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Economic Analysis of Housing Policy in Japan: Policy Concerning Housing Quality
ISBN: 9789811949241 / Angielski / Twarda / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese government’s success in increasing the volume of housing through interest rate policy, as is shown by Vector Autoregession (VAR) analysis in this book; consequently, the focus of housing policy in Japan is now the quality of housing. This is the first book to analyze and propose housing monetary policy and housing subsidy policy to improve the quality of housing, which increase the number of houses that are barrier-free and earthquake resistant. This...
This book analyzes housing policy in terms of the quality of housing, theoretically and empirically. The analysis is prompted by the Japanese governme...
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cena:
461,56 zł |
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E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
ISBN: 9781398607989 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
147,37 zł |
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Internal Communication and Management: Theory and Praxis Communication-Centered Management
ISBN: 9783658386139 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important competencies for modern business management. They should already be taught during studies so that upcoming managers are prepared for the challenges of management tasks at an early stage. This book on corporate management is an excellent tool for teaching current leadership concepts. Especially the combination of theoretical knowledge with practical case studies makes it interesting not only as a basis for exams for students, but also as a...
This book on business management combines theoretical knowledge with practical examples Agility and internal communication are two important co...
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cena:
269,23 zł |
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Schlüsselwerke Der Werbeforschung
ISBN: 9783658365073 / Niemiecki / Miękka / 389 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Werbung spiegelt als zentraler Gradmesser die disruptiven Veränderungen unserer Medienlandschaft wider. Das vorliegende Werk möchte eine Reflexion dieser Veränderungen und des damit einhergehenden gesellschaftlichen Wandels bieten. Die „Schlüsselwerke der Werbeforschung“ präsentieren daher über einen hundertjährigen Forschungszeitraum die zentralen Werke der Werbeforschung. Sie geben den unterschiedlichen Perspektiven Raum, die die Forschung an die Werbung heranträgt: Von der Entschlüsselung persuasiver Strategien über die kritische Reflexion des gesellschaftlichen Nutzens der...
Werbung spiegelt als zentraler Gradmesser die disruptiven Veränderungen unserer Medienlandschaft wider. Das vorliegende Werk möchte eine Reflexion d...
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cena:
136,55 zł |
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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
ISBN: 9783658385545 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective.The author explains in an easy-to-understand way how data-based communication...
This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a ...
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cena:
230,76 zł |
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Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
ISBN: 9783658388867 / Angielski / Twarda / 275 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about.The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world.All tools and processes from...
This book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of t...
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cena:
269,23 zł |
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Covid U: Business Lessons from a Pandemic
ISBN: 9789811267727 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic — from child development and college football seasons to healthcare breakthroughs and the future of the film industry — will not be known for at least a generation.This book focuses on the business lessons we have learned since the pandemic began in early 2020. It takes an interdisciplinary approach to examining the...
From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for...
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cena:
285,29 zł |
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Pandemic, New Normal and Implications on Business: 12th Annual International Research Conference of Symbiosis Institute of Management Studies (Simsarc
ISBN: 9789811948916 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has introduced in the functioning of business, society, and environment. Among the issues discussed are employee well-being and mental health, impact of changes in education sector, marketing, selling and distribution of goods, change in business model for SME, impact on travel and personal grooming sector, consumer preferences, performance impact of intellectual capital, performance of banks-pre merger, and so on. Focus is on... This book focuses on the issues and challenges posed by COVID-19, proposing ways to deal with the supposed ‘new normal’ which the pandemic has ... |
cena:
576,96 zł |
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Digital Entrepreneurship and the Sharing Economy
ISBN: 9781032038148 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. These developments facilitate the rise of the sharing economy and open for a variety of new entrepreneurial opportunities that businesses can take up.
The digital and increasingly digitised world is shaped by the interplay of new technological opportunities and ubiquitous societal trends. These devel...
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cena:
197,05 zł |
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