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The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy
ISBN: 9781119575085 / Angielski / Twarda / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How organisations can drive growth in the Customer Economy The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put... How organisations can drive growth in the Customer Economy The Digital Revolution has cha... |
cena:
97,90 |
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Handbook of Research on International Travel Agency and Tour Operation Management
ISBN: 9781522584346 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1453,85 |
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Plunkett's Apparel, Shoes & Textiles Industry Almanac 2019: Apparel, Shoes & Textiles Industry Market Research, Statistics, Trends and Leading Compani
ISBN: 9781628314915 / Angielski / Miękka / 478 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1542,79 |
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Competitive Selling: The Guidebook to Proactive Calling in a Reactive World
ISBN: 9781733853101 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
61,47 |
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Myth in Modern Media Management and Marketing
ISBN: 9781522591009 / Angielski / Twarda / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1101,91 |
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Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost
ISBN: 9783030130718 / Angielski / Miękka / 183 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
221,37 |
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Advertising Media Workbook and Sourcebook
ISBN: 9781138380622 / Angielski / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.
Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact unitscoverall key topics including communication planningand media strategies.A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included. Designed for practitioners and... Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising...
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cena:
759,15 |
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40 Ways To Generate Revenue In Your Business
ISBN: 9781097852703 / Angielski / Miękka / 54 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
182,08 |
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Shipping in Turkey: A Marketing Analysis of the Passenger Ferry Sector
ISBN: 9781138348363 / Angielski / Twarda / 151 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
465,23 |
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Ephemeral Retailing: Pop-Up Stores in a Postmodern Consumption Era
ISBN: 9781138586963 / Angielski / Twarda / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
254,64 |
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells
ISBN: 9781250238016 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
77,03 |
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Handbook of Research on Narrative Advertising
ISBN: 9781522597902 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1453,85 |
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Online-Spendenaktionen: Gezielt Planen Und Erfolgreich Umsetzen
ISBN: 9783658264024 / Niemiecki / Miękka / 129 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
169,28 |
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China Branding: Cases from Zhejiang
ISBN: 9789811393174 / Angielski / Twarda / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
644,07 |
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Instagram als Marketinginstrument für Start-ups. Funktionen, Zielgruppen und Erfolgsmessung
ISBN: 9783960955139 / Niemiecki / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
394,51 |
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Fans and Fan Cultures: Tourism, Consumerism and Social Media
ISBN: 9781349699025 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often...
Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experie...
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cena:
523,30 |
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Marketing & Sales ROI: What is it good for?
ISBN: 9781798230114 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,65 |
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Understanding Luxury Fashion: From Emotions to Brand Building
ISBN: 9783030256531 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
684,33 |
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Einführung in Den Kulturtourismus: Praxis Kulturmanagement
ISBN: 9783658268534 / Niemiecki / Miękka / 40 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
56,40 |
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Market Me: How to Market Your Idea ... Your Brand ... and Yourself!
ISBN: 9781532074585 / Angielski / Miękka / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,88 |
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