Ephemeral Retailing: Pop-Up Stores in a Postmodern Consumption Era

ISBN-13: 9781138586963 / Angielski / Twarda / 2019 / 116 str.

Ghalia Boustani

Opis

Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores are designed to "pop-up" without notice, quickly attract crowds, then disappear or morph into something else.

Spis treści

1. Towards a comprehension of ephemeral retail stores  2. Traditional store atmospheres and their effects on customers  3. Customer reactions to atmospheric stimuli  4. Ephemeral retailing; an experiential era  5. Conclusion

O autorze

Ghalia Boustani is a researcher at Paris 1 Panthéon Sorbonne, France, and holds a doctorate degree from Ecole Supérieure des affaires, Lebanon. Her main research interest is in ephemeral retailing; completing her first study on pop-up stores in the Middle East, she has now focused her research on pop-up stores in Europe. Throughout her academic journey, Ghalia has also worked closely with professionals and entrepreneurs on several projects that added value to her research.