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IA e aprendizagem automática no marketing: Transformar o envolvimento do cliente
ISBN: 9786209034930 / Portugalski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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411,06 |
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AI e Machine Learning nel marketing: Trasformare il coinvolgimento dei clienti
ISBN: 9786209063084 / Włoski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
411,06 |
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L'IA et l'apprentissage automatique dans le marketing: Transformer l'engagement client
ISBN: 9786209060526 / Francuski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cet ouvrage explore la manière dont l'intelligence artificielle (IA) et l'apprentissage automatique (ML) redéfinissent le paysage de l'engagement client, en particulier dans le domaine du marketing. Il examine le potentiel des technologies d'IA et de ML pour analyser de vastes quantités de données sur les consommateurs, prédire les comportements et personnaliser les interactions avec les clients à une échelle sans précédent. Après avoir présenté les concepts fondamentaux de l'IA et du ML, l'ouvrage aborde leurs applications pratiques dans les stratégies marketing, de la...
Cet ouvrage explore la manière dont l'intelligence artificielle (IA) et l'apprentissage automatique (ML) redéfinissent le paysage de l'engagement cl...
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cena:
411,06 |
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Od Google do TikTok
ISBN: 9786209455612 / Polski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
411,06 |
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Do Google para o TikTok
ISBN: 9786209458170 / Portugalski / Miękka / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
411,06 |
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From Google to TikTok
ISBN: 9786209445378 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social search instead of Google? How Gen Z in Austria searches for information - and what this means for marketing.Search engines like Google have long been considered the undisputed gatekeepers of the Internet. But Generation Z is changing search behavior: Young people are increasingly using social media such as TikTok or Instagram to search for information. What does this change mean for companies and their digital visibility?This master's thesis examines the phenomenon of social search using the example of Gen Z in Austria. Using a mixed-methods approach, young people were first asked...
Social search instead of Google? How Gen Z in Austria searches for information - and what this means for marketing.Search engines like Google have lon...
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cena:
411,06 |
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De Google à TikTok
ISBN: 9786209450495 / Francuski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social Search au lieu de Google ? Comment la génération Z en Autriche recherche des informations - et ce que cela signifie pour le marketing.Les moteurs de recherche comme Google ont longtemps été considérés comme les gardiens incontestés de l'Internet. Mais la génération Z modifie le comportement de recherche : Les jeunes utilisent de plus en plus souvent les médias sociaux comme TikTok ou Instagram pour rechercher des informations. Que signifie ce changement pour les entreprises et leur visibilité numérique ?Ce travail de master étudie le phénomène de la recherche sociale en...
Social Search au lieu de Google ? Comment la génération Z en Autriche recherche des informations - et ce que cela signifie pour le marketing.Les mot...
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cena:
411,06 |
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Da Google a TikTok
ISBN: 9786209453052 / Włoski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
411,06 |
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Fundamentals of Marketing
ISBN: 9780415370974 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod... Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies dr... |
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411,36 |
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Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant
ISBN: 9780415886529 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a solid case work, role play, and activity book. It has been written by sales teaching professionals and sales executives. The life experiences of professionals with varied experiences will provide students with a solid foundation for learning. This will give college professors from around the world a better opportunity to ensure quality of learning. The book is intended to be supplemental to any other sales management text on the market, but could... Advanced Sales Management Handbook and Cases: Analytical, Applied, and Relevant will fill the need in the market for a so... |
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411,36 |
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Real Estate Marketing: Strategy, Personal Selling, Negotiation, Management, and Ethics
ISBN: 9780415724012 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional/continuing education programs in real estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques.
This title is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbo...
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411,36 |
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Proposal Savvy: Creating Successful Proposals for Media Projects
ISBN: 9780761900276 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based...
Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposal...
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cena:
411,41 |
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Social Marketing to Protect the Environment: What Works
ISBN: 9781412991292 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shows how social marketing can be successfully used to change environmental behaviour
Shows how social marketing can be successfully used to change environmental behaviour
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cena:
411,41 |
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Organizational Behavior, Theory, and Design in Health Care
ISBN: 9781284194180 / Angielski / Miękka / 550 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
411,41 |
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Fables, Fashions, and Facts about Advertising: A Study of 28 Enduring Myths
ISBN: 9780761927990 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strongly disagreeing with Orwell's characterization of advertising as the noise of the ladle banging against the swill bucket to attract the pigs, Jones (communications, Syracuse U.) introduces the field of advertising by referring to theories he believes are incorrect at the head of each chapter
Strongly disagreeing with Orwell's characterization of advertising as the noise of the ladle banging against the swill bucket to attract the pigs, Jon...
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411,41 |
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Service Quality: New Directions in Theory and Practice
ISBN: 9780803949201 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth o...
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411,41 |
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Public Relations Online: Lasting Concepts for Changing Media
ISBN: 9781412914178 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations.Key Features: Provides oHands-Onlineo activities: Internet resource exercises challenge readers to apply concepts to their...
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and tech...
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411,41 |
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Ausgewählte Marketinginstrumente im B2B-Geschäft der Automobil-Finanzdienstleistung - Internetrelaunch und Vermarktungskonzept für ein Online-Reporting-Tool
ISBN: 9783638731454 / Niemiecki / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Hannover (FB Wirtschaft), Sprache: Deutsch, Abstract: Die Arbeit umfasst auf insgesamt 150 Seiten acht Kapitel, die sich wie folgt strukturieren und nachstehenden Inhalt widerspiegeln: Kapitel 1 Hinfuhrung zur thematischen Einordnung des Konstruktes Business-to-Business (B2B) inklusive auftretender Marktakteure sowie Darstellung damit einhergehender Geschaftsmodelltypologien. Kapitel 2 Praktische Unternehmensorientierung - Vorstellung des...
Diplomarbeit aus dem Jahr 2002 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Hochschule Han...
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cena:
412,30 |
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Der Einfluß der Kultur auf Kommunikation und Informationsaufbereitung im Internet: Am Beispiel japanischer und österreichischer Firmenhomepages aus de
ISBN: 9783638710183 / Niemiecki / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Magisterarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Karl-Franzens-Universitat Graz (Internationales Management), 100 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Mit Kultur und kulturellen Unterschieden zwischen Japan und westlichen Landern haben sich in der Vergangenheit schon viele verschiedene Autoren intensiv beschaftigt. So hat Hall bereits in den siebziger Jahren von einem "hidden code of behavior" verschiedener Kulturen gesprochen und die Unterschiede zwischen japanischer und...
Magisterarbeit aus dem Jahr 2004 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Karl-Franzen...
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cena:
412,30 |
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Analyse von Kundenzufriedenheit. Methodik, Vorgehensweise, Durchführung
ISBN: 9783638688956 / Niemiecki / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, FOM Essen, Hochschule fur Oekonomie & Management gemeinnutzige GmbH, Hochschulleitung Essen fruher Fachhochschule, 101 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Kundenorientierung, Kundenbindung und Kundenzufriedenheit sind Faktoren, welche in der Wirtschaft eine immer hohere Bedeutung zugesprochen bekommen. Die dauerhafte Beziehung zu dem Kunden ist wichtig aufgrund des hohen Konkurrenzdruckes, welcher durch die Globalisierung verstarkt...
Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, FOM Essen, Hoc...
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cena:
412,30 |
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