» książki » Business & Economics - Marketing - General
 |
Marketing Imagination: New, Expanded Edition
ISBN: 9780029190906 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The...
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theod...
|
cena:
100,18 zł |
 |
Managing New Technology Development
ISBN: 9780070597488 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In Between is a complex sequence of stages demanding specialized management methods. With this in depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the most successful, proven practices and techniques-for managing all the stages of new technology development.
New technology development starts with the generation of an idea. It ends with that idea's commercial application: a new product or a new service. In ...
|
cena:
310,42 zł |
 |
The Ultimate Guide to Sports Marketing
ISBN: 9780071361248 / Angielski / Twarda / 315 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing. Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event...
Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in...
|
cena:
170,37 zł |
 |
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthro
ISBN: 9780071408677 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The... A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring d... |
cena:
161,41 zł |
 |
The Fundamentals of Business-To-Business Sales & Marketing
ISBN: 9780071408790 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies. Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands. B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise mo... |
cena:
156,92 zł |
 |
Product Manager's Fieldguide
ISBN: 9780071410595 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts. The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the ov... |
cena:
147,96 zł |
 |
Ebay Powerseller Million Dollar Ideas
ISBN: 9780071474801 / Angielski / Miękka / 281 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bestselling eBay authors reveal the best strategies for success from top sellers "eBay PowerSeller Million Dollar Ideas" provides the most original, creative, and groundbreaking tips and strategies for jumping ahead of the competition and earning record profits on the world's most successful online marketplace. You'll learn inventive ways to drive more traffic to their auctions, source and price products, sell internationally, combat fraud, and maximize "off-eBay" selling venues. The authors consulted scores of eBay's most successful sellers, carefully selecting the best tips and... Bestselling eBay authors reveal the best strategies for success from top sellers "eBay PowerSeller Million Dollar Ideas" provides the most origin... |
cena:
134,51 zł |
 |
Tips and Traps for Marketing Your Business
ISBN: 9780071494892 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Win new customers--and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to know your customers and know what they want. Written by three marketing experts, Tips & Traps for Marketing Your Business is filled with marketing best practices that show you how to win over new customers and make existing customers more profitable. You'll also find practical and proven marketing tips and traps to help you grow your business, lessons learned from realworld experience, and tangible examples from the leading companies in... Win new customers--and keep them coming back Whether you run a billion-dollar company or a mom-and-pop small business, you have to kn... |
cena:
107,60 zł |
 |
The 7 Essential Steps to Successful Ebay Marketing
ISBN: 9780072260915 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elms et al. (eBay University) provide readers with an action plan for creating an eBay marketing and sales strategy, with suggestions for writing compelling product descriptions, establishing a strong eBay brand, inspiring buyer confidence, closing sales, and ensuring customer satisfaction and retention. Annotation 2006 Book News, Inc., Portland, O
Elms et al. (eBay University) provide readers with an action plan for creating an eBay marketing and sales strategy, with suggestions for writing comp...
|
cena:
98,64 zł |
 |
Strategic Change: Building a High Performance Organization
ISBN: 9780080425719 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This volume brings together 12 outstanding articles from Long Range Planning - The International Journal of Strategic Management dealing with different aspects of the complex process of managing strategic change.Among the issues covered are the development of strategic vision and the creation of a sense of mission, the importance of corporate culture, the role of leadership and the factors affecting successful implementation of new strategies.Case histories are given describing the experiences of companies such as Volvo, Ciba-Geigy, and BP in their effort to become 'higher...
Hardbound. This volume brings together 12 outstanding articles from Long Range Planning - The International Journal of Strategic Management dealing wi...
|
cena:
728,08 zł |
 |
Marketing Strategies: New Approaches, New Techniques
ISBN: 9780080425726 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasing consumer sophistication, deregulation, time-based competition, and lack of market growth. Such adaptive techniques have led to marked change in marketing practices over the years. This selection of papers from "Long Range Planning - The International Journal of Strategic Management" reflects the key contemporary issues and developments in marketing strategy that face organisations as they approach the next century. What emerges is a holistic...
Marketing is continually having to adopt new approaches and techniques to respond to a changing business environment that is characterised by increasi...
|
cena:
790,85 zł |
 |
The Making of a Name: The Inside Story of the Brands We Buy
ISBN: 9780195168723 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph.
In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming,... How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference ...
|
cena:
238,22 zł |
 |
The Advanced Dictionary of Marketing: Putting Theory to Use
ISBN: 9780199285990 / Angielski / Twarda / 625 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set;... This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 e...
|
cena:
459,15 zł |
 |
The Advanced Dictionary of Marketing: Putting Theory to Use
ISBN: 9780199286003 / Angielski / Miękka / 625 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set;... This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 e...
|
cena:
483,01 zł |
 |
The DNA of Customer Experience: How Emotions Drive Value
ISBN: 9780230500006 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreakin...
|
cena:
245,22 zł |
 |
Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New "Pull" Game
ISBN: 9780230507548 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of marketing.
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of ...
|
cena:
204,34 zł |
 |
Marketing Revealed: Challenging the Myths
ISBN: 9780230537149 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.
This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, prom...
|
cena:
204,34 zł |
 |
Brand Engagement: How Employees Make or Break Brands
ISBN: 9780230573062 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique b...
|
cena:
204,34 zł |
 |
Radios Niche Marketing Revolution Futuresell
ISBN: 9780240802022 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.
Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced s...
|
cena:
304,13 zł |
 |
Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
ISBN: 9780252029424 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their nutrition.
Wansink argues that the true challenge in marketing nutrition lies in... Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are ...
|
cena:
528,33 zł |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
