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Consumers towards marketing strategies of coffee producers: 2020
ISBN: 9789086863525 Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those...
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books o...
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cena:
502,36 |
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Future Policies and Strategies for Nation Branding
ISBN: 9781799875345 Termin realizacji zamówienia: ok. 5-8 dni roboczych. By taking corporate marketing concepts and applying it to countries, ""nation branding"" is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop...
By taking corporate marketing concepts and applying it to countries, ""nation branding"" is a way for these regions to enhance their reputations and p...
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cena:
809,41 |
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The use of consumer neuroscience in aroma marketing: 2021
ISBN: 9789086863761 Termin realizacji zamówienia: ok. 5-8 dni roboczych. Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood and brought up memories. In this book monitoring of the effect of aromas on consumer emotions is described. It starts with a general overview of the role of scents in marketing and the use of neuroscience tools in monitoring the impact of the stimuli on consumer emotions. Tools used by the authors are a consumer neuroscience tool - electroencephalography (EEG), a biometric method that monitors the galvanic skin response or skin perspiration...
Smell is one of the most sensitive senses and is closely connected with emotions. Everyone has experienced a moment where a scent changed their mood a...
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cena:
222,57 |
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Digital Storytelling for Brands
ISBN: 9781529745030 / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
626,91 |
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Digital Storytelling for Brands
ISBN: 9781529745023 / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
210,56 |
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The Routledge Companion to Marketing and Feminism
ISBN: 9781032187563 / Miękka / 490 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
230,14 |
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Strategic Marketing Planning
ISBN: 9781032463933 / Twarda / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
906,08 |
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Transmedia Brand Storytelling
ISBN: 9789819940004 / Twarda / 285 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
144,54 |
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Strategic Communications in Africa
ISBN: 9781032123882 / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
216,48 |
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Future of Tourism Marketing
ISBN: 9781032008387 / Miękka / 118 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,65 |
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Facet Theory in Organizational Research
ISBN: 9780367776282 / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,65 |
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Digitalized Markets
ISBN: 9780367655716 / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,65 |
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
ISBN: 9781538167090 / Miękka / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,30 |
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Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution
ISBN: 9781538180112 / Twarda / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
528,96 |
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Sports Marketing
ISBN: 9781032112763 / Twarda / 560 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
2081,53 |
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cena:
288,66 |
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Business-to-Business Marketing
ISBN: 9781529791518 / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
680,79 |
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Contemporary Trends in Innovative Marketing Strategies
ISBN: 9798369312315 / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1401,74 |
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Selling the Sacred
ISBN: 9781032378428 / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
759,15 |
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Selling the Sacred
ISBN: 9781032378411 / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
205,65 |
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