Kategoria BISAC: Business & Economics >> Management Science

"A must-read for both the experienced and newcomers. The student has bypassed his mentor." Ralph Bloch, consultant at Bulls, Bears, & Bloch

"Rob presents both the new and experienced trader with insights needed for successful trading. As a long-time trend follower, I share many of...

In just under a decade, Facebook has gone from a Harvard prodigy's dorm-room experiment to an essential part of the social life of hundreds of millions of children, teens, and adults across the globe. It's no surprise, then, that the company has been the subject of countless magazine articles, books, and even movies. But despite the extensive coverage that has been given to the company in the years since founder Mark Zuckerberg first took Facebook live on Harvard's server, one question remains unanswered: From a business standpoint, how, exactly, did Facebook do it?

How did a...

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets...

Managing Projects in the Real World provides clear and actionable advice to project managers for recognizing, anticipating, and overcoming challenges associated with the human component of leading others. The mechanics of project management are rational and straightforward to learn. The art of project management is irrational and complex to learn.

Project managers need to develop a repertoire of soft skills that are typically hard for them, since they rose through the ranks to that position by virtue of superior reasoning skills. But if a project manager cannot adjudicate...

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow's market leaders. Along the way, it explains the very latest technologies, companies, and advancements.

Big data holds the keys to delivering better customer service, offering more attractive products, and unlocking innovation. That's why, to remain competitive, every organization should become a big data company. It's also why every manager and...

Why should you, a competent software developer or programmer, care about your own brand? After all, it's not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in many ways, it's never been more important for you to think about yourself as a brand. Doing so will provide rocket fuel for your career. You'll find better jobs and become the "go-to" person in various situations. You'll become known for your expertise and leadership, and you'll find it easier...

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going...

The Occupy Movement with the 'We are the 99%' slogan, emerged as a reaction to a perception that the market-based form of capitalism employed in the US, and to differing degrees in democracies around the globe, is beyond broken. The average citizen has grown increasingly convinced that the system is set up to help the rich get richer. Data on income inequality, such as the Gini Index, suggests that the public perception may be an accurate one. In recent years we have seen a growth in calls for a new economic model, some refer to as post-capitalism.

Proponents of a post-capitalist...