Kategoria BISAC: Business & Economics >> Development - Business Development

Discover how to access your creative power to boost your success in business

Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.

Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new...

"This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First is an invaluable resource for marketing executives and will help organizations create real competitive advantage."
--Dave Hudson, CEO, NM Incite, a joint venture of McKinsey and Nielsen

"Listening is a business imperative . . . especially in a world of empowered consumers. Brands are getting built and nurtured in a very different way. This book is a must read for anyone who wants to succeed in this new world order."
--Stan Sthanunathan, Vice President, Marketing Strategy...

In this era of global competition and accelerating product life cycles, the need to get new products to market faster can be compelling. This title provides tools for trading off schedule against other business objectives. It integrates powerful methods to manage risk and use resources effectively with proven techniques to accelerate product development. With case examples including Black & Decker, Hewlett-Packard, Honda and Motorola, this is a useful guide for readers if time to market is important to you - or if you are wondering if it should be.

How did "The Millionaire Mailman" become a best seller is such a short time? Because it answers fundamental financial questions, that's imperative for anyone who does not want to spend their retirement years bagging groceries to make ends meet. This is the definitive financial book to learn about asset protection, wealth creation, tax efficiency modeling, and asset allocation for retirement, small business development, and estate planning for any income level.

"The Millionaire Mailman" is a product of decades of financial training, investment teaching, and 21st century wealth building...

The Rise of Modern Business compares and analyzes the development of business and business institutions in several countries from the preindustrial era to the present. Paying close attention to connections between business development and political, social, and cultural changes, Blackford addresses both manufacturing and nonmanufacturing firms, small firms as well as big businesses. For this third edition, he updates his study in light of new scholarship, with special attention paid to the structural diversity of business firms and with a timely discussion about the reciprocal...

Drawing on the existing knowledge of African development from previous publications, Yes Africa Can: Success Stories from a Dynamic Continent takes an in-depth look at 26 economic and social development successes in Sub-Saharan African countries--twenty from individual countries and six that cut across the region. These stories manifest at the project, provincial, sub-national, national, or regional level and across themes, programs, and sectors. The book aims to address how Sub-Saharan African countries have overcome major development challenges. The main components of each case study...

The importance of property rights in providing the incentive to invest, work hard, and innovate has been recognized for centuries. Yet, many women in Africa do not have the same property rights or formal legal capacity enjoyed by men. Empowering Women: Legal Rights and Economic Opportunities in Africa documents the extent to which the legal capacity and property rights vary for women and men, and analyzes the impact this has on women's economic opportunities. The book introduces the "Women's Legal Economic Empowerment Database - Africa (Women LEED Africa)." This database covers all 47...

Jobs provide higher earnings and better benefits as countries grow, but they are also a driver of development. Poverty falls as people work their way out of hardship and as jobs empowering women lead to greater investments in children. Efficiency increases as workers get better at what they do, as more productive jobs appear, and less productive ones disappear. Societies flourish as jobs bring together people from different ethnic and social backgrounds and provide alternatives to conflict. Jobs are thus more than a byproduct of economic growth. They are transformational they are what we...

A definitive guide to growing your small business through -Engagement Marketing-

As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on...

Proven pathways for taking ideas to implementation

We all have ideas--things we want to do or create--but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable.

Whether...

This highly practical book explains how executive teams in global companies can work together to successfully drive change, enable fast growth or restructure the business. It demonstrates a clear correlation between team development and business results and even deals with special issues for teams in the not-for-profit sector and emerging markets.

The Financial Crisis has led to a decade of poor returns for pension schemes and lower retirement incomes. Credit-based investment strategies that track the business cycle, are allowing preservation of investors' capital. This book provides analysis and investment strategy plans to generate equity-like-returns with bond like volatility.

Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.

The Challenge for Japanese Multinationals is about strategic issues of modern management from the view of global business practice.

In the 2010 issue of Fortune Magazine's top 500 Multi-National Corporations, the USA ranked number one with 139 companies. This was followed with 71 companies in Japan and 149 in the EU.

With the maturing of the domestic market, Japanese MNCs - not only in manufacturing industries but in non-manufacturing industries as well, will continue to globalize, with overseas expansion accelerating in emerging countries such as BRICs.

This insightful practical guide argues that the traditional business plan may not be appropriate for many new ventures and presents an alternative, effectual approach that encourages flexibility and development through exploration and experience. 10 principles demonstrate how to respond better to uncertainty during the business development process.

Most people know what management is but often people have vague ideas about Manageralism. This book introduces Manageralism and its ideology as a colonising project that has infiltrated nearly every eventuality of human society.

Insights from varied disciplines such as: physics, mythology, psychology, philosophy, statistics, and systems theory to re-think the very intent of business and its corresponding organizing and management principles.

The Skills That Matter is an edited collection written by leading academics from the UK, Europe, the USA and Australia in the area of skills acquisition, formation and development. It combines academic evidence and policy debates with a critical analysis, making it an asset to students of HRM, industrial relations, sociology of work and business and management at both undergraduate and postgraduate level as well as being a useful resource to researchers and policy makers working in the field of skill formation.

Uses case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to present a view of businesses in Western and Eastern traditions. The authors compare Western and Eastern approaches to business, and introduce theory to clarify the comparison and real consequences of internationalisation.

Elucidates Kansei Engineering, a product development technology based on the customer's feelings and needs. This book defines the technology, its methods, and the developmental process related to designing a product. It shows how to construct the intelligent computer system to support product development using the neural network model.