A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the psychological survey and psycho-physiological measurement of consumer feelings and the multivariate statistical analysis of this survey data, including rough set models. Since soft computing technology is very useful from the viewpoint of product design, the author details the Expert system, neural networks, GA, and other relevant methods to support the designer's decision or the customer's choice. The text includes applied examples in areas such...
A guided tour through the each stages of process, Kansei/Affective Engineering explores how to apply Kansei/Affective Engineering. It describes the ps...
MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equivalency. They will, therefore, base their decisions on subjective factors. A powerful consumer oriented technology for product development, Kansei or Affective engineering translates customer's feelings into concrete product parameters. Developed in the early 70s in Japan, and now popular among Japanese companies, the method spread to the US in the middle of the 90s. However, cultural differences may have prevented the method to enfold its...
MAC or PC? Kindle or Sony ereader? Droid, iPhone, or BlackBerry? Customers often find it hard to distinguish between products due to functional equ...
Elucidates Kansei Engineering, a product development technology based on the customer's feelings and needs. This book defines the technology, its methods, and the developmental process related to designing a product. It shows how to construct the intelligent computer system to support product development using the neural network model.
Elucidates Kansei Engineering, a product development technology based on the customer's feelings and needs. This book defines the technology, its meth...
