ISBN-13: 9781409403296 / Angielski / Twarda / 2011 / 288 str.
ISBN-13: 9781409403296 / Angielski / Twarda / 2011 / 288 str.
Uses case studies researched during the 'International Operations Management Project', sponsored by the European Commission, to present a view of businesses in Western and Eastern traditions. The authors compare Western and Eastern approaches to business, and introduce theory to clarify the comparison and real consequences of internationalisation.