Kategoria BISAC: Business & Economics >> Decision Making & Problem Solving

Um aus der wachsenden Fulle der dem Marketing zur Verfugung stehenden Daten konkrete Handlungsempfehlungen fur betriebliche Entscheidungen ableiten zu konnen, ist der Einsatz von quantitativen und qualitativen Analysen unumganglich. Mit diesem einfuhrenden Lehrbuch in die angewandte Marketinganalyse werden die einschlagigen Analysekonzepte und -methoden zur betrieblichen Entscheidungsunterstutzung anhand von Fallstudien und Ubungsaufgaben kompakt und praxisnah vermittelt. Um ein besseres Verstandnis fur den Einsatz und das Ineinandergreifen der verschiedenen Analysen zu ermoglichen,...

A successful business executive helps you propel your business forward by sharing the successes and mistakes that he's learned over a thirty-year career.

Divided into four sections that coincide with the changing seasons, the lessons allow you to excel when times are good and bad. The fifteenth and final story in each chapter is by a guest writer who provides a different point of view on an important business topic.

There are lessons for autumn, when the world is changing; for winter, when new solutions should be sought out; for spring, when it's difficult to implement new ideas; and...

People are predictable even when they try not to be. William Poundstone demonstrates how to turn this fact to personal advantage in scores of everyday situations, from playing the lottery to buying a home. ROCK BREAKS SCISSORS is mind-reading for real life.

Will the next tennis serve go right or left? Will the market go up or down? Most people are poor at that kind of predicting. We are hard-wired to make bum bets on "trends" and "winning streaks"...

In the World Library of Psychologists series, international experts themselves present career-long collections of what they judge to be their finest pieces - extracts from books, key articles, salient research findings, and their major practical theoretical contributions.

Kenneth Gilhooly has an international reputation as an eminent scholar and pioneer in the field of thinking and reasoning. The book covers key works on problem solving, expertise, working memory and thinking, and ageing. A specially written introduction gives an overview of his career and...

Managing the Unexpected, Third Edition is a thoroughly revised text that offers an updated look at the groundbreaking ideas explored in the first and second editions. Revised to reflect events emblematic of the unique challenges that organizations have faced in recent years, including bank failures, intelligence failures, quality failures, and other organizational misfortunes, often sparked by organizational actions, this critical book focuses on why some organizations are better able to sustain high performance in the...

This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal. Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy...

This book comes out from the materials I used to refer while doing my research on the optimization issues in logistics. I brought together some of these materials to form a guidance material on the fundamentals of the optimization concepts along with my own studies on the application of optimization methods.

This book consists of two parts and six chapters. The first part of the book, which consists of three chapters, is about introduction to optimization with typical base problems and algorithms for solving problems. The second part of this book consists of three my own researches...