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Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing
ISBN: 9781668458983 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thus yielding a positive response towards the brand. It has a strong influence not only on the perceptions but also on the choices of the customers. It assists the organizations in delivering a unique multisensory experience and capitalizes on new marketing opportunities. Therefore, businesses should carefully formulate sensory marketing strategies revolving around the details of offered product mix, prospective modes of communication, as...
Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the cust...
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cena:
969,23 |
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B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
ISBN: 9783031234088 / Angielski / Miękka / 233 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high levels of customer engagement, and this involves identifying various ways to improve customer experience. In fact, companies such as Google, Amazon, Microsoft, and others now employ professionals in customer engagement roles and dedicate entire corporate divisions to ensure seamless customer engagement.Creating high customer engagement is challenging without a cohesive, strategic approach – particularly in B2B markets. This textbook introduces...
Business to business (B2B) transactions account for 60-70% of all transactions globally. Considering this, many supplier firms aspire to create high l...
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cena:
281,76 |
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Creating a Culture of Diversity and Inclusiveness in India Inc.: Practitioners Speak
ISBN: 9789811642395 / Angielski / Miękka / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It advocates the need and implementation of the D&I concept to build society of the future. It strives to bring out a focused approach in connecting “Theory to Practice”. Every chapter delves into a different area and presents real-time practices as well as the challenges and the way forward. The book explains the various levels at which discrimination can occur such as demographic profiles, regional differences, religious alliances, college...
The book addresses the concept of diversity and inclusiveness (D&I) and brings stories from the corporate, practitioners, think tanks and NGOs. It adv...
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cena:
603,81 |
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Customer Service Secrets: The Most Effective Business Strategy Of All Is A Satisfied Customer
ISBN: 9798363283529 / Angielski / Miękka / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
44,47 |
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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
ISBN: 9781400231072 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,28 |
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Scaling Customer Success: Building the Customer Success Center of Excellence
ISBN: 9781484291917 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus on customer adoption, customer experience and then positive correlation, organic growth and retention is achieved. This book will provide a practical guide for operationalizing the Customer Success function and methodologies.As we now step into the next phase of Customer Success, a phase of growth and standardization, it becomes important to start thinking about how to effectively scale this extremely important function. You'll see how to go...
Customer Success is a relatively a new discipline that focuses on maximizing customer business value and outcomes realization. Practitioners focus ...
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cena:
152,93 |
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Sales Enablement: Tools and Techniques for Modern Sales Organization
ISBN: 9783658403645 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the...
This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and l...
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cena:
181,11 |
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The Winning Side of the Ask: The Heart and Skills of the Donor-Centric Professional Fundraiser
ISBN: 9781941555576 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
100,95 |
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
ISBN: 9783031246869 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also...
Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction ...
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cena:
885,61 |
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Kunden digital in den Innovationsprozess integrieren. Erfolgsfaktoren und Hindernisse: Integrate to Innovate
ISBN: 9783346593269 / Niemiecki / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
270,69 |
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Becoming a Pioneer - A Book Series- Book 4
ISBN: 9781088077245 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
77,03 |
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Kundenorientiertes Beschwerdemanagement. Möglichkeiten und Grenzen in der öffentlichen Verwaltung
ISBN: 9783346753380 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
147,68 |
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Erlebnisorientierte Gestaltung von Shopping Centern
ISBN: 9783346756169 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
242,36 |
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Chancen und Grenzen von individuellem Kundenservice. Ein strategischer Erfolgsfaktor zur Kundenbindung im digitalen Zeitalter?
ISBN: 9783346779410 / Niemiecki / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
242,36 |
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Customer-Data-Plattformen: Grundlagen, Systeme, Implementierung und Prozesse
ISBN: 9783658405397 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. Zudem setzt es sich mit unterschiedlichen Entwicklungen im Marketingumfeld auseinander, die starke Treiber für den Einsatz einer Customer-Data-Plattform (CDP) sind. Marketing-Entscheider sowie Verantwortliche aus den Bereichen Online-Marketing und E-Commerce erhalten Tipps, wie die passende CDP ausgewählt und implementiert werden kann. Zudem ist dieses Buch interessant für alle Entscheider, die sich damit beschäftigen, wie sie ihren...
Dieses Buch beantwortet grundlegende Fragen zu CDP, gibt einen Überblick über aktuelle CDPs und identifiziert deren Vorteile und Schwachstellen. ...
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cena:
150,44 |
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Customer Success Management: Helping Business Customers Achieve Their Goals
ISBN: 9783031261770 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus the fastest growing business function. It was first implemented in selected service businesses, but currently CSM applications are spreading globally across industries.This book provides a clear understanding of CSM for practitioners based on comprehensibly prepared knowledge from practical and scientific resources. The book can be used as a practical guide to learn about CSM process and the roles, necessary capabilities, and expectations toward...
End of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Customer success management (CSM) is thus t...
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cena:
442,79 |
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CX, Servicio y Hospitalidad: L?deres que Inspiran
ISBN: 9786079978983 / Hiszpański Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
64,70 |
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The Art of PASS FAIL - Overcoming Objections and Customer Management: How to Persuade Others and Maximize Your Life
ISBN: 9798987367902 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
192,63 |
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The Art of Waiting: Strategies For Cultivating Patience
ISBN: 9798372576735 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
42,68 |
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cena:
57,76 |
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