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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Consumer Behavior - General

ilość książek w kategorii: 2686

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 Collecting in a Consumer Society Russell Belk 9780415258487 Routledge
Collecting in a Consumer Society

ISBN: 9780415258487 / Angielski / Miękka / 208 str.

ISBN: 9780415258487/Angielski/Miękka/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Russell Belk

This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture.

Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity...

This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and in...

cena: 205,65

 Foundations of Paul Samuelson's Revealed Preference Theory, Revised Edition: A Study by the Method of Rational Reconstruction Wong, Stanley 9780415311571 Routledge
Foundations of Paul Samuelson's Revealed Preference Theory, Revised Edition: A Study by the Method of Rational Reconstruction

ISBN: 9780415311571 / Angielski / Twarda / 180 str.

ISBN: 9780415311571/Angielski/Twarda/180 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Stanley Wong

Originally published over two decades ago, this classic text within the philosophy of economics is a tour de force against revealed preference. It critically examines the research programme carried out by the Nobel Prize winner Paul Samuelson on the revealed preference approach to the theory of consumer behaviour. It also challenges two essential premises:

* that the programme has been completed
* that the various contributions of Samuelson are mutually consistent.

This text contains a new preface by Wong, in which he provides a detailed insight into the...

Originally published over two decades ago, this classic text within the philosophy of economics is a tour de force against revealed preference. It ...

cena: 734,66

 Inside Consumption: Consumer Motives, Goals, and Desires Ratneshwar, S. 9780415341936 Routledge
Inside Consumption: Consumer Motives, Goals, and Desires

ISBN: 9780415341936 / Angielski / Twarda / 356 str.

ISBN: 9780415341936/Angielski/Twarda/356 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
S. Ratneshwar; David Glen Mick

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: why? .

This is a unique and invaluable contribution...

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where con...

cena: 783,64

 Inside Consumption: Consumer Motives, Goals, and Desires Ratneshwar, S. 9780415341943 Routledge
Inside Consumption: Consumer Motives, Goals, and Desires

ISBN: 9780415341943 / Angielski / Miękka / 356 str.

ISBN: 9780415341943/Angielski/Miękka/356 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
S. Ratneshwar; David Glen Mick

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'.

This is a unique and invaluable contribution...

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where con...

cena: 279,12

 Consumption Takes Time: Implications for Economic Theory Steedman, Ian 9780415406383 Routledge
Consumption Takes Time: Implications for Economic Theory

ISBN: 9780415406383 / Angielski / Miękka / 180 str.

ISBN: 9780415406383/Angielski/Miękka/180 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ian Steedman
Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumption. However, consumption takes time and no consumer has more - or less - than 168 hours per week. This book takes a look at which time constraints are a determinant of consumption.
Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumpt...
cena: 237,10

 China's New Consumers: Social Development and Domestic Demand Croll, Elisabeth 9780415411233 Routledge
China's New Consumers: Social Development and Domestic Demand

ISBN: 9780415411233 / Angielski / Twarda / 368 str.

ISBN: 9780415411233/Angielski/Twarda/368 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Elisabeth J. Croll;Croll

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers.

Combining economic trends with the author's anthropological background, China's New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that...

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing de...

cena: 881,59

 China's New Consumers: Social Development and Domestic Demand Croll, Elisabeth 9780415411240 Routledge
China's New Consumers: Social Development and Domestic Demand

ISBN: 9780415411240 / Angielski / Miękka / 368 str.

ISBN: 9780415411240/Angielski/Miękka/368 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Elisabeth Croll

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers.

Combining economic trends with the author's anthropological background, China's New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that...

Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing de...

cena: 235,04

 Everyday Ebay: Culture, Collecting, and Desire Hillis, Ken 9780415974356 Routledge
Everyday Ebay: Culture, Collecting, and Desire

ISBN: 9780415974356 / Angielski / Twarda / 328 str.

ISBN: 9780415974356/Angielski/Twarda/328 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ken Hillis; Michael Petit; Nathan Scott Epley

Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomenon. The eighteen new and classic essays gathered here examine eBay from a wide variety of perspectives as a bellwether of taste and material culture; as a rich site of cultural, racial, and sexual discourse and practice; as an emergent media form; and as a facilitator of global consumerism. From old toys steeped in nostalgia to 'rare' limited edition shoes, the contributors demonstrate that value on eBay is never simply about 'price'.

On...

Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomeno...

cena: 685,68

 Everyday Ebay: Culture, Collecting, and Desire Hillis, Ken 9780415974363 Routledge
Everyday Ebay: Culture, Collecting, and Desire

ISBN: 9780415974363 / Angielski / Miękka / 324 str.

ISBN: 9780415974363/Angielski/Miękka/324 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Ken Hillis; Michael Petit; Nathan Scott Epley

Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomenon. The eighteen new and classic essays gathered here examine eBay from a wide variety of perspectives as a bellwether of taste and material culture; as a rich site of cultural, racial, and sexual discourse and practice; as an emergent media form; and as a facilitator of global consumerism. From old toys steeped in nostalgia to 'rare' limited edition shoes, the contributors demonstrate that value on eBay is never simply about 'price'.

On...

Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomeno...

cena: 107,70

 Customer Intelligence Kelly, Sean 9780470018583 John Wiley & Sons
Customer Intelligence

ISBN: 9780470018583 / Angielski / Twarda / 280 str.

ISBN: 9780470018583/Angielski/Twarda/280 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Sean Kelly
Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned wit...
cena: 249,54

 Consumers and Services Mark Gabbott Gabbot                                   Hogg 9780471962694 John Wiley & Sons
Consumers and Services

ISBN: 9780471962694 / Angielski / Miękka / 284 str.

ISBN: 9780471962694/Angielski/Miękka/284 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Mark Gabbott;Gabbot;Hogg
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced...
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasi...
cena: 303,91

 Cases in Consumer Behaviour Antonides                                W. Fred Va Gerrit Antonides 9780471987819 John Wiley & Sons
Cases in Consumer Behaviour

ISBN: 9780471987819 / Angielski / Miękka / 160 str.

ISBN: 9780471987819/Angielski/Miękka/160 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Antonides; W. Fred Van Raaij; Gerrit Antonides
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook Consumer Behaviour: A New Perspective.
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of pro...
cena: 278,13

 Harnessing Customers - How to Increase Impulse Shopping in Supermarkets Zeeshan-Ul-Hassan Usmani 9780595438488 iUniverse
Harnessing Customers - How to Increase Impulse Shopping in Supermarkets

ISBN: 9780595438488 / Angielski / Miękka / 76 str.

ISBN: 9780595438488/Angielski/Miękka/76 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Zeeshan-Ul-Hassan Usmani
cena: 42,20

 Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business Jay Conrad Levinson Jeannie Levinson Amy Levinson 9780618785919 Houghton Mifflin Company
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

ISBN: 9780618785919 / Angielski / Miękka / 384 str.

ISBN: 9780618785919/Angielski/Miękka/384 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jay Conrad Levinson; Jeannie Levinson; Amy Levinson
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it...
cena: 84,74

 The Consumer Society Reader Marty Lee 9780631207986 Blackwell Publishers
The Consumer Society Reader

ISBN: 9780631207986 / Angielski / Miękka / 352 str.

ISBN: 9780631207986/Angielski/Miękka/352 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Marty Lee
The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for students of cultural studies and sociology of culture. From Karl Marx to Jean Baudrillard, the volume introduces students and researchers to the topics, themes, and preoccupations of twentieth-century consumer culture.
The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for stu...
cena: 205,96

 Social Economics: Market Behavior in a Social Environment Becker, Gary S. 9780674011212 Belknap Press
Social Economics: Market Behavior in a Social Environment

ISBN: 9780674011212 / Angielski / Miękka / 190 str.

ISBN: 9780674011212/Angielski/Miękka/190 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Gary S. Becker; Kevin M. Murphy

Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has been sharply criticized by other social scientists, who believe that the choices people make are also conditioned by social and cultural forces. Economists, meanwhile, are not satisfied with standard sociological and anthropological concepts and explanations because they are not embedded in a testable, analytic framework.

In this book, Gary Becker and Kevin Murphy provide such a framework...

Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no ro...

cena: 169,87

 Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A Ceo's True Story Rodin, Robert 9780684863122 Free Press
Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A Ceo's True Story

ISBN: 9780684863122 / Angielski / Miękka / 256 str.

ISBN: 9780684863122/Angielski/Miękka/256 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Robert L. Rodin; Curtis Hartman
In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
As the dynamic CEO of electronics distributor Marshall Industries, Rob...
In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for...
cena: 69,17

 Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today) Schor, Juliet B. 9780684870564 Scribner Book Company
Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)

ISBN: 9780684870564 / Angielski / Miękka / 304 str.

ISBN: 9780684870564/Angielski/Miękka/304 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Juliet B. Schor
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex,...
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and ...
cena: 77,03

 Branded: The Buying and Selling of Teenagers Alissa Quart 9780738208626 Basic Books
Branded: The Buying and Selling of Teenagers

ISBN: 9780738208626 / Angielski / Miękka / 272 str.

ISBN: 9780738208626/Angielski/Miękka/272 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Alissa Quart
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to...
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marke...
cena: 114,15

 Shop 'til You Drop: Consumer Behavior and American Culture Berger, Arthur Asa 9780742536913 Rowman & Littlefield Publishers
Shop 'til You Drop: Consumer Behavior and American Culture

ISBN: 9780742536913 / Angielski / Miękka / 152 str.

ISBN: 9780742536913/Angielski/Miękka/152 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Arthur Asa Berger
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of...
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is t...
cena: 171,42

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