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Collecting in a Consumer Society
ISBN: 9780415258487 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and institutions. Rusell Belk considers how and why people collect, as individuals, corporations and museums, and the impact this collecting has on us and our culture. Collecting in a Consumer Society outlines the history of museum collecting from ancient civilizations to the present. It also looks at aspects of consumer culture - advertizing, department stores, mass merchandizing, consumer desires, and how this relates to the activity... This groundbreaking book examines the relationship between the development of the consumer society and the rise of collecting by individuals and in... |
cena:
205,65 |
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Foundations of Paul Samuelson's Revealed Preference Theory, Revised Edition: A Study by the Method of Rational Reconstruction
ISBN: 9780415311571 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Originally published over two decades ago, this classic text within the philosophy of economics is a tour de force against revealed preference. It critically examines the research programme carried out by the Nobel Prize winner Paul Samuelson on the revealed preference approach to the theory of consumer behaviour. It also challenges two essential premises: * that the programme has been completed This text contains a new preface by Wong, in which he provides a detailed insight into the... Originally published over two decades ago, this classic text within the philosophy of economics is a tour de force against revealed preference. It ... |
cena:
734,66 |
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Inside Consumption: Consumer Motives, Goals, and Desires
ISBN: 9780415341936 / Angielski / Twarda / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: why? . This is a unique and invaluable contribution...Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where con... |
cena:
783,64 |
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Inside Consumption: Consumer Motives, Goals, and Desires
ISBN: 9780415341943 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution...Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where con... |
cena:
279,12 |
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Consumption Takes Time: Implications for Economic Theory
ISBN: 9780415406383 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumption. However, consumption takes time and no consumer has more - or less - than 168 hours per week. This book takes a look at which time constraints are a determinant of consumption.
Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumpt...
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cena:
237,10 |
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China's New Consumers: Social Development and Domestic Demand
ISBN: 9780415411233 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author's anthropological background, China's New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that... Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing de... |
cena:
881,59 |
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China's New Consumers: Social Development and Domestic Demand
ISBN: 9780415411240 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing demand, at the centre of which lies exaggerated expectations of China's new consumers. Combining economic trends with the author's anthropological background, China's New Consumers details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that... Exploring China's consumer revolution over the past three decades, this book shows a continuing cycle leading to excess supply and disappointing de... |
cena:
235,04 |
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Everyday Ebay: Culture, Collecting, and Desire
ISBN: 9780415974356 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomenon. The eighteen new and classic essays gathered here examine eBay from a wide variety of perspectives as a bellwether of taste and material culture; as a rich site of cultural, racial, and sexual discourse and practice; as an emergent media form; and as a facilitator of global consumerism. From old toys steeped in nostalgia to 'rare' limited edition shoes, the contributors demonstrate that value on eBay is never simply about 'price'. On... Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomeno... |
cena:
685,68 |
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Everyday Ebay: Culture, Collecting, and Desire
ISBN: 9780415974363 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomenon. The eighteen new and classic essays gathered here examine eBay from a wide variety of perspectives as a bellwether of taste and material culture; as a rich site of cultural, racial, and sexual discourse and practice; as an emergent media form; and as a facilitator of global consumerism. From old toys steeped in nostalgia to 'rare' limited edition shoes, the contributors demonstrate that value on eBay is never simply about 'price'. On... Everyday eBay is the first scholarly analysis of the internet marketplace that has become a global social, cultural and economic phenomeno... |
cena:
107,70 |
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Customer Intelligence
ISBN: 9780470018583 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.
Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned wit...
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cena:
249,54 |
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Consumers and Services
ISBN: 9780471962694 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced...
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasi...
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cena:
303,91 |
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Cases in Consumer Behaviour
ISBN: 9780471987819 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of products and services so as to satisfy needs and desires. This is a collection of case studies contributed by lecturers from all over Europe. The cases reflect the major themes developed in the textbook Consumer Behaviour: A New Perspective.
Consumer behaviour involves the mental, emotional and physical activities that people engage in when selecting, purchasing, using and disposing of pro...
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cena:
278,13 |
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Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
ISBN: 9780595438488 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
42,20 |
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Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
ISBN: 9780618785919 / Angielski / Miękka / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, he offers a new arsenal of weaponry for small-business success in the next century.
Based on hundreds of solid ideas that really work, Levinsons philosophy has given birth to a new way of learning about market share and how to gain it...
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cena:
84,74 |
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The Consumer Society Reader
ISBN: 9780631207986 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for students of cultural studies and sociology of culture. From Karl Marx to Jean Baudrillard, the volume introduces students and researchers to the topics, themes, and preoccupations of twentieth-century consumer culture.
The Consumer Society Reader is the most substantial collection of classic and contemporary readings on consumption and consumer society for stu...
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cena:
205,96 |
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Social Economics: Market Behavior in a Social Environment
ISBN: 9780674011212 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no role in the standard economic model. This feature has been sharply criticized by other social scientists, who believe that the choices people make are also conditioned by social and cultural forces. Economists, meanwhile, are not satisfied with standard sociological and anthropological concepts and explanations because they are not embedded in a testable, analytic framework. In this book, Gary Becker and Kevin Murphy provide such a framework... Economists assume that people make choices based on their preferences and their budget constraints. The preferences and values of others play no ro... |
cena:
169,87 |
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Free, Perfect, and Now: Connecting to the Three Insatiable Customer Demands: A Ceo's True Story
ISBN: 9780684863122 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for the three insatiable demands of today's customers: they want their product or service FREE, they want it PERFECT, and they want it NOW. No matter what business you're in, you have to find a way to respond -- or risk losing your customers to competitors who are discovering new ways to sell your product or service cheaper, better, and faster than you've ever imagined.
As the dynamic CEO of electronics distributor Marshall Industries, Rob... In a world where knowledge is king, the Web never sleeps, and competitive challenge increases exponentially, Robert Rodin shows you how to prepare for...
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cena:
69,17 |
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children Believe They Are What They Own. (USA Today)
ISBN: 9780684870564 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex,...
Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and ...
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cena:
77,03 |
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Branded: The Buying and Selling of Teenagers
ISBN: 9780738208626 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to...
Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marke...
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cena:
114,15 |
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Shop 'til You Drop: Consumer Behavior and American Culture
ISBN: 9780742536913 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of...
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is t...
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cena:
171,42 |