Inside Consumption: Consumer Motives, Goals, and Desires

ISBN-13: 9780415341943 / Angielski / Miękka / 2005 / 356 str.

S. Ratneshwar; David Glen Mick

Opis

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Spis treści

 Section 1: Introduction  Section 2: Consumer Approach and Avoidance Behaviors  Section 3: Rules, Variety, and Flexibility in Consumer Choice  Section 4: Sense and Sensibility in Consumption Decisions  Section 5: Consumer Identity: History and Virtuality  Section 6: Community and Culture in Valuing Brands  Section 7: Consuming Authenticity vs. Triviality  Section 8: Commentaries