» książki » Business & Economics - Consumer Behavior - General
 |
Consumerism, 4th Ed.
ISBN: 9780029001509 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition... The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consume...
|
cena:
109,28 zł |
 |
The Overspent American: Why We Want What We Don't Need
ISBN: 9780060977580 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in the world. Unlike many experts, Harvard economist Juliet B. Schor does not blame consumers' lack of self-discipline. Nor does she blame advertisers. Instead she analyzes the crisis of the American consumer in a culture where spending has become the ultimate social art.
The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ...
|
cena:
73,68 zł |
 |
Demand System Specification and Estimation
ISBN: 9780195101218 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the principal issues involved in bridging the gap between the pure theory of consumer behavior and its empirical implementation. The theoretical starting point is the familiar static, one-period, utility maximizing model in which the consumer allocates a fixed budget among competing categories of goods. The authors focus upon four issues of primary importance in empirical demand analysis: the structure of preferences, the treatment of demographic variables, treatment of dynamics, and the specification of the stochastic structure of the demand system.
This book explores the principal issues involved in bridging the gap between the pure theory of consumer behavior and its empirical implementation. Th...
|
cena:
256,91 zł |
 |
Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
ISBN: 9781137544247 / Angielski / Twarda / 285 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people...
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend ...
|
cena:
459,42 zł |
 |
Development of Consumer Finance in East Asia
ISBN: 9781137531506 / Angielski / Twarda / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Chinese economy has entered a period of transformation, which has brought changes to the finance market and consumer habits. Monetary policy, regulatory reform, financial risks, and other state-driven forms of change have been the focus of much research, but there have been few studies of the consumer finance markets which are directly related to private consumption. As China's economy continues to grow and diversify, this field of study becomes all the more pressing. The essays in this book reflect on China's situation while also drawing on the experiences of Japan and South Korea to...
The Chinese economy has entered a period of transformation, which has brought changes to the finance market and consumer habits. Monetary policy, regu...
|
cena:
421,13 zł |
 |
Living It Up: Our Love Affair with Luxury
ISBN: 9780231124966 / Angielski / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers...
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury sp...
|
cena:
273,00 zł |
 |
Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
ISBN: 9780253347596 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, "Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can... Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless ca... |
cena:
125,53 zł |
 |
Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach
ISBN: 9780415157322 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve probl... |
cena:
1089,27 zł |
 |
Consumer Research: Postcards from the Edge
ISBN: 9780415173179 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from E...
|
cena:
103,69 zł |
 |
Understanding the Older Consumer: The Grey Market
ISBN: 9780415186445 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure,... In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles...
|
cena:
228,18 zł |
 |
Consumer Behaviour Analysis : Critical Perspectives on Business and Management
ISBN: 9780415196420 / Angielski / Twarda / 1416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This set reprints key writings on different aspects of consumer psychology, encompassing both theoretical and empirical work. New introductions guide the reader through the material and place the scholarship in context.
This set reprints key writings on different aspects of consumer psychology, encompassing both theoretical and empirical work. New introductions guide ...
|
cena:
5057,33 zł |
 |
Performing Consumers: Global Capital and its Theatrical Seductions
ISBN: 9780415339445 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded super-stores.
Looking at our performative desire to "try on" otherness, Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King; " and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic... "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves in...
|
cena:
700,25 zł |
 |
Performing Consumers: Global Capital and its Theatrical Seductions
ISBN: 9780415339452 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded super-stores.
Looking at our performative desire to "try on" otherness, Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King; " and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic... "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves in...
|
cena:
186,68 zł |
 |
Credit and Consumer Society
ISBN: 9780415405218 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing that we have entered an era in which credit and debt are sanctioned, delivered and collected through new cultural and economic mechanisms. Written in an accessible and straightforward style, the book takes a... The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations ha... |
cena:
778,05 zł |
 |
Credit and Consumer Society
ISBN: 9780415405225 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing that we have entered an era in which credit and debt are sanctioned, delivered and collected through new cultural and economic mechanisms. Written in an accessible and straightforward style, the book takes a multi-disciplinary approach,...
The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have ...
|
cena:
285,23 zł |
 |
World Class Selling
ISBN: 9780471326052 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written from the salesperson's perspective this text includes such timely subjects as: the new selling environment; creating a vision for a major account over the long term, including using Internet technology; pursuing customers in non-traditional ways; defining and measuring value to the customer (both qualitative and quantitative value); introducing the role of technology in providing new, highly intuitive sales performance and coaching tools along with just-in-time training using Web-based applications; aligning marketing, sales, and human resources practices to create a world-class...
Written from the salesperson's perspective this text includes such timely subjects as: the new selling environment; creating a vision for a major acco...
|
cena:
152,83 zł |
 |
Beyond Listening: Learning the Secret Language of Focus Groups
ISBN: 9780471395621 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book,... A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told research... |
cena:
229,83 zł |
 |
Consumer Behaviour: A European Perspective
ISBN: 9780471975137 / Angielski / Miękka / 642 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a wholly European perspective and contains European data and examples throughout. For examples, the text includes European sociodemographic data, consumer sentiment data, data on consumer unions, data on values, the value of household production, data on media usage, financial behaviour and opinions on the environment. Written from a social scientific perspective with the emphasis very much on the consumer, this volume is aimed at marketeers,...
This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a ...
|
cena:
321,87 zł |
 |
They Say They Want A Revolution: What Marketers Need to Know As Consumers Take Control
ISBN: 9780595298389 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,50 zł |
 |
Accounting for Tastes
ISBN: 9780674543577 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life...
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively n...
|
cena:
174,45 zł |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
