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Customer Service Delivery in Africa: Consumer Perceptions of Quality in Selected African Countries
ISBN: 9781032688459 / Twarda / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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632,81 zł |
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Generation Shift
ISBN: 9781916596856 / Twarda / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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72,98 zł |
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Shareworthy: Advertising That Creates Powerful Connections Through Storytelling
ISBN: 9780231208260 / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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153,72 zł |
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Sustainability and Luxury Management
ISBN: 9781032841267 / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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657,15 zł |
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Acting for Reasons: In defence of Common-sense Psychology
ISBN: 9780198929000 / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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412,13 zł |
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Outcomes Over Output: Why customer behavior is the key metric for business success
ISBN: 9781091173262 / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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52,42 zł |
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Advanced Introduction to Behavioral Economics
ISBN: 9781784719937 / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral economics that offers essential behavioral theories, perspectives, trends and developments within this ever-evolving discipline. This book covers the key areas of...
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the worl...
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cena:
104,79 zł |
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الارتـقــاء بتـجـربــة &
ISBN: 9788196488376 / Arabski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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64,52 zł |
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Consumerism, 4th Ed.
ISBN: 9780029001509 / Angielski / Miękka / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles -- half of them new to this edition -- cover today's most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices, anti-trust issues and competition, product safety, liability, and consumer satisfaction. As in previous editions, the articles are arranged according to the steps in the purchase process.
New to this edition... The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consume...
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96,84 zł |
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The Overspent American: Why We Want What We Don't Need
ISBN: 9780060977580 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ever-present mental "wish lists" of things to buy or get, and why Americans save less than virtually anyone in the world. Unlike many experts, Harvard economist Juliet B. Schor does not blame consumers' lack of self-discipline. Nor does she blame advertisers. Instead she analyzes the crisis of the American consumer in a culture where spending has become the ultimate social art.
The Overspent American explores why so many of us feel materially dissatisfied, why we work staggeringly long hours and yet walk around with ...
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cena:
65,29 zł |
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Demand System Specification and Estimation
ISBN: 9780195101218 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the principal issues involved in bridging the gap between the pure theory of consumer behavior and its empirical implementation. The theoretical starting point is the familiar static, one-period, utility maximizing model in which the consumer allocates a fixed budget among competing categories of goods. The authors focus upon four issues of primary importance in empirical demand analysis: the structure of preferences, the treatment of demographic variables, treatment of dynamics, and the specification of the stochastic structure of the demand system.
This book explores the principal issues involved in bridging the gap between the pure theory of consumer behavior and its empirical implementation. Th...
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cena:
255,33 zł |
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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
ISBN: 9781137544247 / Angielski / Twarda / 285 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people...
Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend ...
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cena:
484,18 zł |
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Development of Consumer Finance in East Asia
ISBN: 9781137531506 / Angielski / Twarda / 195 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Chinese economy has entered a period of transformation, which has brought changes to the finance market and consumer habits. Monetary policy, regulatory reform, financial risks, and other state-driven forms of change have been the focus of much research, but there have been few studies of the consumer finance markets which are directly related to private consumption. As China's economy continues to grow and diversify, this field of study becomes all the more pressing. The essays in this book reflect on China's situation while also drawing on the experiences of Japan and South Korea to...
The Chinese economy has entered a period of transformation, which has brought changes to the finance market and consumer habits. Monetary policy, regu...
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cena:
443,82 zł |
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Living It Up: Our Love Affair with Luxury
ISBN: 9780231124966 / Angielski / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unnecessary items and services is going on at all but the lowest layers of society: J.C. Penney now offers...
Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury sp...
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cena:
256,20 zł |
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Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace
ISBN: 9780253347596 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously. For marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, "Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can... Is it possible any longer to "read" markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless ca... |
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116,78 zł |
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Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach
ISBN: 9780415157322 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve probl... |
cena:
1070,92 zł |
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Consumer Research: Postcards from the Edge
ISBN: 9780415173179 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from E...
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cena:
107,05 zł |
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Understanding the Older Consumer: The Grey Market
ISBN: 9780415186445 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force.
In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure,... In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles...
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cena:
223,87 zł |
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Consumer Value: A Framework for Analysis and Research
ISBN: 9780415191937 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer... As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value...
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cena:
301,76 zł |
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
ISBN: 9780415196420 / Angielski / Twarda / 1416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This set reprints key writings on different aspects of consumer psychology, encompassing both theoretical and empirical work. New introductions guide the reader through the material and place the scholarship in context.
This set reprints key writings on different aspects of consumer psychology, encompassing both theoretical and empirical work. New introductions guide ...
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cena:
4867,80 zł |
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