Kategoria BISAC: Business & Economics >> Consumer Behavior - General

House prices and mortgage debt have moved to centre stage in the management of national economies, regional development and neighbourhood change. Describing, analysing and understanding how housing markets work within and across these scales of economy and society has never been more urgent. But much more is known about the macro-scales than the microstructures; and about the economic rather than social drivers of housing market dynamics. This book redresses the balance. It shows that housing markets are social, cultural and psychological - as well as economic - affairs. This...

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current...

What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers' senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product's or service's appeal. The book provides an overview of...

The phenomenon of consumption has increasingly drawn attention from economists. While the 'sole purpose of production is consumption', as Adam Smith has claimed, economists have up to recently generally ignored the topic.

This book brings together a range of different perspectives on the topic of consumption that will finally shed the necessary light on a largely neglected theme, such as

• Why is the consumption of symbolic goods different than that of goods that are not constitutive of individuals' identity?
• How does the consumption of symbolic goods affect...

Aging in America imposes dramatic personal, social, and economic changes. Retirees have substantial power to affect both business and public policy decision making. This book analyzes the expenditure patterns of older households to characterize their comparative lifestyles and quality of life. Expenditure patterns of various elderly households are examined over time and compared with the non-elderly. Particular emphasis is placed on analysis of necessity and health care expenditures.

The authors empirically test the dominant theories of consumer life-cycle behavior. They conclude that...

-A marvelous book... thought provoking and highly entertaining.-
--Jerome Groopman, New York Times bestselling author of How Doctors Think

-Ariely not only gives us a great read; he also makes us much wiser.-
--George Akerlof, 2001 Nobel Laureate in Economics

-Revolutionary.-
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes...

Retailing in the countries of Asia Pacific is being transformed, with the growth of large and international retail firms and the development of new stores and shopping centres. This book studies the trends and the implications for retailers, consumers and governments, through a series of studies in different countries.

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews...

Discover the forces driving the decisions of today's most sought after consumers

According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these voracious and fearless consumers have revolutionized the way Americans shop by turning traditional sales and marketing strategies upside down. Based on solid research, the book offers an in-depth look at what motivates these young people to buy certain products and reject others. The authors reveal what makes these consumers...

Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours from everyday purchasing and saving, innovative choice, imitation, 'green' consumer behavior, to compulsive behaviors such as addictions (to shopping, to gambling, to alcohol and other drugs, etc). Foxall takes a qualitative approach to interpreting behavior, focusing on the...