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Performing Consumers: Global Capital and its Theatrical Seductions
ISBN: 9780415339445 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded super-stores.
Looking at our performative desire to "try on" otherness, Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King; " and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic... "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves in...
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cena:
705,83 zł |
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Performing Consumers: Global Capital and its Theatrical Seductions
ISBN: 9780415339452 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded super-stores.
Looking at our performative desire to "try on" otherness, Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King; " and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic... "Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves in...
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cena:
184,93 zł |
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Credit and Consumer Society
ISBN: 9780415405218 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing that we have entered an era in which credit and debt are sanctioned, delivered and collected through new cultural and economic mechanisms. Written in an accessible and straightforward style, the book takes a... The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations ha... |
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778,85 zł |
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Credit and Consumer Society
ISBN: 9780415405225 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing that we have entered an era in which credit and debt are sanctioned, delivered and collected through new cultural and economic mechanisms. Written in an accessible and straightforward style, the book takes a multi-disciplinary approach,...
The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have ...
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cena:
277,42 zł |
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World Class Selling
ISBN: 9780471326052 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written from the salesperson's perspective this text includes such timely subjects as: the new selling environment; creating a vision for a major account over the long term, including using Internet technology; pursuing customers in non-traditional ways; defining and measuring value to the customer (both qualitative and quantitative value); introducing the role of technology in providing new, highly intuitive sales performance and coaching tools along with just-in-time training using Web-based applications; aligning marketing, sales, and human resources practices to create a world-class...
Written from the salesperson's perspective this text includes such timely subjects as: the new selling environment; creating a vision for a major acco...
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cena:
148,60 zł |
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Beyond Listening: Learning the Secret Language of Focus Groups
ISBN: 9780471395621 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book,... A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told research... |
cena:
203,68 zł |
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Consumer Behaviour: A European Perspective
ISBN: 9780471975137 / Angielski / Miękka / 642 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a wholly European perspective and contains European data and examples throughout. For examples, the text includes European sociodemographic data, consumer sentiment data, data on consumer unions, data on values, the value of household production, data on media usage, financial behaviour and opinions on the environment. Written from a social scientific perspective with the emphasis very much on the consumer, this volume is aimed at marketeers,...
This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a ...
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cena:
302,06 zł |
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They Say They Want A Revolution: What Marketers Need to Know As Consumers Take Control
ISBN: 9780595298389 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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65,14 zł |
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Accounting for Tastes
ISBN: 9780674543577 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life...
Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively n...
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cena:
163,72 zł |
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
ISBN: 9780743235921 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the res...
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cena:
69,17 zł |
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Living it up
ISBN: 9780743245067 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition coffee at Starbucks, or drive a Mercedes home to collapse on the couch in front of a flat-screen plasma TV. In Living It Up, sharp-eyed consumer anthropologist Twitchell takes a witty and insightful look at luxury -- what it is, who defines it, and why we can't seem to get enough of it.
In recent years, says Twitchell, luxury spending has grown much faster than overall spending -- and it continues to grow despite the economic... Luxury isn't just for the rich, says James B. Twitchell. Today you don't need a six-figure income to wear pashmina, drink a limited-edition co...
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cena:
76,82 zł |
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On Becoming a Consumer: The Development of Consumer Behavior Patterns in Childhood
ISBN: 9780750683357 / Angielski / Twarda / 428 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is intended as an easy-to-read theoretical discussion of the development of consumer behavior patterns from age zero to one-hundred months-the time period during which people become bona fide consumers according to the author's consumer behavior research. Virtually all research among children as consumers is based on socialization theory rather than developmental theories. Thus, the focus is always on children's consumer behavior and the agents from which they learn it. Thus, they are considered as ongoing consumers. This book on the other hand, looks at how children develop as...
This book is intended as an easy-to-read theoretical discussion of the development of consumer behavior patterns from age zero to one-hundred months-t...
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cena:
321,23 zł |
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Economic Geographies: Circuits, Flows and Spaces
ISBN: 9780761948933 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex flows and relations implied by it. At last, here is a book - the book - which addresses the questions central to the critical understanding of economies and their formative geographies. This is a highly creative and transformative contribution'
Roger Lee, Professor of Geography, Queen Mary, University of London How do we conceptualise the production and re-production of social life? What are the most... 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex...
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cena:
837,26 zł |
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Economic Geographies: Circuits, Flows and Spaces
ISBN: 9780761948940 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex flows and relations implied by it. At last, here is a book - the book - which addresses the questions central to the critical understanding of economies and their formative geographies. This is a highly creative and transformative contribution'
Roger Lee, Professor of Geography, Queen Mary, University of London How do we conceptualise the production and re-production of social life? What are the most... 'The social and political power of the verity that there are no such things as economies, only economic geographies demands an analysis of the complex...
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cena:
321,28 zł |
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Consumerism: As a Way of Life
ISBN: 9780761952152 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text provides an introduction to the historical and theoretical foundations of consumption, and an examination of the experience of consumption in the areas of technology, place, fashion, music and sport.
This text provides an introduction to the historical and theoretical foundations of consumption, and an examination of the experience of consumption i...
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cena:
296,94 zł |
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Consumer Choice: Social Welfare and Health Policy
ISBN: 9780765802859 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The United States health care system is unique among those of other developed economies--most significantly because health care is not a legal right in the United States. Instead, it is considered an employee benefit and a privilege, unless one is over age 65 or of low income. The United States is the only developed country without some form of universal health care. Contributors to this volume represent an interdisciplinary group of academics, practitioners, and service delivery providers. The volume begins with a general examination of the politics of health and social welfare in... The United States health care system is unique among those of other developed economies--most significantly because health care is not a legal righ... |
cena:
705,83 zł |
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
ISBN: 9780789001399 / Angielski / Twarda / 164 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides a concise overview of consumer behavior, intertwining marketing theory with ways in which to implement the theory. Chapters address topics such as strategic planning and implications; physical, behavioral, and industrial segmentation; perceptual mapping; marketing communications; and choosing a segmentation technique. Concludes with three
Provides a concise overview of consumer behavior, intertwining marketing theory with ways in which to implement the theory. Chapters address topics su...
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cena:
705,83 zł |
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Household and Family Economics
ISBN: 9780792396543 / Angielski / Twarda / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some areas in the field and focuses on topics such as income determination and the intergenerational transmission of income generation, the changing role of women in the labor force, fertility, and income tax treatment of the family. Each essay is followed by a discussion of part, or all, of its contents.
This volume is a compilation of essays by prominent economists in the area of household and family economics. The volume attempts to cover some areas ...
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cena:
605,23 zł |
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New Infotainment Technologies in the Home: Demand-Side Perspectives
ISBN: 9780805816266 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. USE COPY FROM THIS POINT ON FOR GENERAL CATALOGS... This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent...
As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continuall...
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cena:
705,83 zł |
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Contemporary Consumption Rituals: A Research Anthology
ISBN: 9780805847796 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals. In this volume, the... Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdis... |
cena:
267,68 zł |
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