» książki » Business & Economics - Consumer Behavior - General
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Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-Tail
ISBN: 9781138107557 / Angielski / Miękka / 400 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior. Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how co... |
cena:
195,86 |
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Consumers in Context: The Bpm Research Program
ISBN: 9781138962958 / Angielski / Miękka / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question ‘where does consumer choice take place?’ by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer’s mind in reaching rational decisions and... This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model ... |
cena:
254,64 |
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Gender, Culture, and Consumer Behavior
ISBN: 9781138110441 / Angielski / Miękka / 488 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender,... This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to r... |
cena:
230,14 |
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Die Konvergenz Von Gaming Und Gambling: Eine Angebotsseitige Marktanalyse Mit Rechtspolitischen Empfehlungen
ISBN: 9783658227487 / Niemiecki / Miękka / 165 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
263,32 |
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Gifts, Romance, and Consumer Culture
ISBN: 9781138500709 / Angielski / Twarda / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
710,17 |
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The Unconventional Thinking of Dominant Companies: The New Formula for Market Domination
ISBN: 9781984540201 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,67 |
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The Ultimate Guide to Smart Shopping
ISBN: 9788129148612 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
63,07 |
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Product Gems 2: 109 Science Experiments That Demonstrate How to Build Products People Love
ISBN: 9781717723949 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
36,41 |
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The Customer Is Not Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
ISBN: 9783319842981 / Angielski / Miękka / 953 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
805,10 |
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Lifescale: How to Live a More Creative, Productive, and Happy Life
ISBN: 9781119535867 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Unlock new possibilities, break free from distractions, focus, spark creativity."
"Unlock new possibilities, break free from distractions, focus, spark creativity."
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cena:
123,73 |
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Mad about Luxe: The Customer Experience in Luxury Brands
ISBN: 9781717923110 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
99,05 |
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Monetäre Anreize in Kundenkartenprogrammen: Ein Feldexperimenteller Ansatz
ISBN: 9783658231163 / Niemiecki / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
225,72 |
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Persuasion: Dark Psychology Series 5 Manuscripts - Persuasion, NLP, How to Analyze People, Manipulation, Dark Psychology Advanced Secrets
ISBN: 9781724942746 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
121,26 |
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Events Und Marke: Stand Und Perspektiven Der Eventforschung
ISBN: 9783658232849 / Niemiecki / Miękka / 309 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
338,56 |
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Hot Button Marketing: Push the Emotional Buttons That Get People to Buy.
ISBN: 9781520468266 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
80,72 |
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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (Ams) World Marketing Congress (Wmc)
ISBN: 9783030025670 / Angielski / Twarda / 956 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1207,67 |
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Perspectives on Consumer Choice: From Behavior to Action, from Action to Agency
ISBN: 9781349699001 / Angielski / Miękka / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
201,24 |
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Markets, Games, and Strategic Behavior: An Introduction to Experimental Economics (Second Edition)
ISBN: 9780691179247 / Angielski / Twarda / 696 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. First edition published: Boston: Pearson Addison Wesley, 2007.
First edition published: Boston: Pearson Addison Wesley, 2007.
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cena:
450,59 |
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NeuroAuthority: How to Create Authority Positioning in the Subconscious and be Remembered
ISBN: 9780997585520 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
60,65 |
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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
ISBN: 9781349713431 / Angielski / Miękka / 285 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people...
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend...
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cena:
483,04 |
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