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Gifts, Romance, and Consumer Culture

Name: Gifts, Romance, and Consumer Culture
Brand: Routledge
Price: 708.33 PLN
Availability: InStock

ISBN-13: 9781138500709 / Angielski / Twarda / 2018 / 262 str.

Yuko Minowa; Russell W. Belk

Gifts, Romance, and Consumer Culture

ISBN-13: 9781138500709 / Angielski / Twarda / 2018 / 262 str.

Yuko Minowa; Russell W. Belk

cena 708,33 zł
(netto: 674,60 VAT: 5%)

Najniższa cena z 30 dni: 654,86 zł

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This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > Consumer Behavior - General
Business & Economics > Purchasing & Buying
Business & Economics > Marketing - General

Wydawca:

Routledge

Seria wydawnicza:

Routledge Interpretive Marketing Research

Język:

Angielski

ISBN-13:

9781138500709