Gifts, Romance, and Consumer Culture

ISBN-13: 9781138500709 / Angielski / Twarda / 2018 / 262 str.

Yuko Minowa; Russell W. Belk

Opis

This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets, and culture. In societies shaped by the globalizing neo-liberal economic order, increasing wealth disparity, and a partially digitized social environment that they help to co-construct