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The Business of Joy
ISBN: 9781956914832 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
87,32 zł |
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Marketing Analytics Practitioner\'s Guide, the - Volume 2: Product, Advertising, Packaging, Biometrics, Price and Promotion
ISBN: 9789811274480 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly...
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a t...
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cena:
288,58 zł |
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Causes and Symptoms of Socio-Cultural Polarization: Role of Information and Communication Technologies
ISBN: 9789811652707 / Angielski / Miękka / 307 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbate the cultural polarization through phenomenon such as “echo chambers” of information that damage the quality of online discourse. This book examines the nature of the information that is shared. Further this book identifies how the quality of online discourse and polarization induced through it leads to offline harm and negative outcomes in our society.This book discusses how wide-ranging information exchange on digital media can lead to...
This book explores cultural polarization resultant decline in social cohesion in society and how information and communication technologies exacerbat...
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cena:
625,42 zł |
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The Hospitality Mentality: Create Raving Fans Through Your Guest Experience
ISBN: 9781636981765 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Mentality. Guest experience expert Josh Liebman’s The Hospitality Mentality is a framework that leverages a company’s greatest asset—its people—and enables all staff members, especially those on the front line, with tools to enhance the guest experience in powerful ways, creating a strong desire to return and share their experience with others. Business leaders will gain inspiration to take their service standard to the next level,...
When every member of staff embraces why guests visit and considers the alternative options they had, you unlock a powerful mindset: The Hospitality Me...
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cena:
72,40 zł |
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Red Marketing: Los Tres Ingredientes de Las Marcas L?deres
ISBN: 9781400247073 / Hiszpański Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,48 zł |
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The Rise of Blockchain Applications in Customer Experience
ISBN: 9781668476499 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key...
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have be...
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cena:
1452,36 zł |
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The Rise of Blockchain Applications in Customer Experience
ISBN: 9781668476505 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key...
Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have be...
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cena:
1103,79 zł |
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Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies
ISBN: 9781668467824 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. A new generation of Asian entrepreneurs is bringing their creativity, innovation, and digital expertise to market, assisting the region in becoming a disruptive force on the global stage. Live commerce, which combines fast purchases with entertainment, is revolutionizing China's retail industry, and new applications are making users' lives easier and more intertwined. A relatively young and increasingly well-educated population, driven by Millennials and Gen Zs, is driving such high levels of internet and mobile usage. In the following decade, these "digital natives" (born between 1997 to...
A new generation of Asian entrepreneurs is bringing their creativity, innovation, and digital expertise to market, assisting the region in becoming a ...
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cena:
1452,36 zł |
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Start with the Story: Brand-Building in a Narrative Economy
ISBN: 9781544537375 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
74,21 zł |
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Ephemeral Retailing
ISBN: 9781032570389 / Angielski / Miękka / 126 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many... Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These tempora... |
cena:
104,88 zł |
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The Age of Clean Label Foods
ISBN: 9783030967000 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept of "clean label" is relatively new, without any legal definition, it has a high market appearance and industrial relevance. Consumer demands are leading food and beverage manufacturers toward removing synthetic additives (e.g., emulsifiers) and incorporating natural ingredients. Indeed, many big food companies have committed to eliminating artificial food additives from their products altogether. However, the substitution of chemical... In recent years, "clean label" has become a trendy term in the food industry, spurring innovations in food product development. While the concept o... |
cena:
703,61 zł |
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Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
ISBN: 9783031258220 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive). A comprehensive review of the latest breakthroughs - from behavioral science to sustainable practices - sheds a new light on product innovation management allowing brands and teams to develop daring yet low-risk innovation strategies, while increasing their positive impact on people and planet. Readers will...
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help...
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cena:
234,51 zł |
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Dans la Tete du Commercant: Apprenez a Penser Comme un Vrai Trader et A Gerer Votre Argent de Maniere Rentable Pour Generer de la Richesse et Vivre Dans l'Abondance
ISBN: 9798223238010 / Francuski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
83,12 zł |
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Exploring Niche Tourism Business Models, Marketing, and Consumer Experience
ISBN: 9781668472422 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1452,36 zł |
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Influencer Marketing Applications Within the Metaverse
ISBN: 9781668488980 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1452,36 zł |
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Influencer Marketing Applications Within the Metaverse
ISBN: 9781668488997 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1103,79 zł |
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Celebrating the Past and Future of Marketing and Discovery with Social Impact
ISBN: 9783030953485 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the...
For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of ma...
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cena:
859,97 zł |
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
ISBN: 9781668491461 / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1452,36 zł |
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Marketing for Tourism, Hospitality & Events: A Global & Digital Approach
ISBN: 9781529628081 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
272,78 zł |
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Marketing for Tourism, Hospitality & Events
ISBN: 9781529628074 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
682,09 zł |
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