Kategoria BISAC: Business & Economics >> Business Communication - Meetings & Presentations

JT Black, the independent consultant known for his entertaining style and powerful results, is assigned the task of developing their leadership finesse, executive presence, and communication skills. In other words, cajoling them to lead...

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word "fascinate" comes from the Latin word fascinare, meaning "to bewitch or hold captive so others are powerless to resist."...

First published by Griffin in 1994, Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. Newly revised to cover e-mail, texts, and the latest word social media technology, the book uses examples, charts, cartoons, and anecdotes to illustrate what makes memos, business letters, reports, selling copy, and other types of business writing work.

This volume asks and addresses elusive ontological, epistemological, and methodological questions about meetings. What are meetings? What sort of knowledge, identities, and power relationships are produced, performed, communicated, and legitimized through meetings? How do--and how might--ethnographers study meetings as objects, and how might they best conduct research in meetings as particular elements of their field sites? Through contributions from an international group of ethnographers who have conducted "meeting ethnography" in diverse field sites, this volume offers both theoretical...

Work with Me shows you how to master the art of the 'buy-in.' You achieve better results when people go along with your ideas because they want to, not because they have to; the key is knowing how to build that kind of commitment This is the art of buy-in, and it's one of the most powerful skills you can have. When people are fully on board, they bring their full selves to the project. This drives their priorities, their performance, their innovation and ultimately, your outcome. Buy-in sits at the heart of creative...

Guaranteed Formula for Public Speaking builds upon many of the great works on public speaking in that it provides concrete techniques that you can learn in the morning and use to great advantage in the afternoon. It is also a text that has been used successfully to train corporate executives, including doctors and salespeople. Whether you want to give an information speech, a persuasive speech, or a speech that motivates others to reach deeper into themselves, you can benefit from this public speaking manual. Techniques cover impromptu speaking, introductions, body, conclusions, and how to...

Guaranteed Formula for Writing Success will allow you to learn how to:
1. Grab your reader's attention from the get-go
2. Write clear, crisp copy
3. Make your meaning clear
4. Make your writing sing
5. Create believable characters and scenarios
6. Transform your mind into an idea factory
7. Perk up pompous, flabby prose
8. Write about anything, anywhere, anytime

Who Needs This Book?

1. Students preparing for their high school final exams

2. Students preparing to attend college or university where they...

When Bette Frick wanted to transition her live training classes to a webinar platform, she searched for advice on managing the technology and maximizing learner interaction. She found plenty of books about presenting marketing webinars but only a few books for trainers. She longed for simple tips to help engage participants in her technical and business writing webinars.

So, she had to learn by doing; she experimented with high- and low-tech strategies for keeping learners involved and enjoying her classes. Webinar School presents her practical tips for offering flawless...

HOW WOULD IT FEEL TO MASTER SELLING, TAKE CONTROL OF YOUR BUSINESS GROWTH AND BECOME A SCALE UP MILLIONAIRE?

Gordon McAlpine is a self-made, successful entrepreneur who has been there and done it. By starting up, growing and exiting a highly successful global technology company without any funding from investors or the bank, he has personally proved that the organic Scale Up of a business really is an achievable dream. In Scale Up Millionaire he reveals his proven 6-Step Scale Up Process, which shows you how to:

• Convert your solid product into a compelling...

Whether you're a first-time event organizer or a seasoned pro, you'll learn how to plan, implement, promote and manage festivals and community events of all sizes. This essential handbook walks you through each step of running a successful event in a logical progression.

• Discover how to find your organizing committee and on-site volunteers.
• Explore event themes for music, food, wine, beer, books, film and air shows.
• Find out what sponsors need and want, and how budgets, money handling and online ticket sales work.
• Master the key components of...

Ricky Olson is an award-winning humorous speaker. Although he was told all his life he was funny, no one was laughing when he gave stand-up comedy a shot. Being -naturally funny- failed him, so he was forced to figure it out or quit. After four years of intense study and after finding an amazing coach, Ricky shares what he's learned, so you, too, can Hook 'Em with Humor.

Turning Selling into Buying strips away the fear, uncertainty and doubt that has surrounded sales and selling for too long. This well-proven, practical approach moves business communication & influence into the 21st century - by delivering the skills, actions and words that allow everyone to be effective. Visit goo.gl/PNBhKn and goo.gl/jlnHYR to watch real readers and their reactions. Whether you want other people to buy your Ideas, Services or Products - anyone can benefit from the techniques, insights, and practical exercises in this book. Each of these is productive on its own - used...