Kategoria BISAC: Business & Economics >> Business Communication - Meetings & Presentations

In this updated edition of "Corporate Video Production, "Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and...

Big things happen when you think SMALL.

People often convey intended and unintended messages in ways that extend far beyond the words they use. A gesture, a tone, a figure of speech--it's our unconscious biases that speak volumes. When you understand how they are manifested through -micromessages, - you operate a step ahead of everyone.

This peerless guide has helped business leaders across more than 300 companies in 35 countries to build their leadership effectiveness and a more functional workplace.. Now, this new edition has been updated for a world where...

Nationally recognized sales expert and media personality John Livesay interviews thought-leaders in several industries in search of the "perfect pitch." In these candid one-on-one interviews, Livesay explores why some pitches are wildly successful and others fall flat. Vivid examples, proven methods, and real-world take away make this a must-read for anyone looking to craft and hone a winning pitch.

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.　

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied...

It's no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.　

Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the Boardroom.

Ruth Saunders explains the importance of marketing in the Boardroom, and why marketers often struggle to engage the Board. She then shows how to develop compelling marketing strategies that the Board will buy into, offering a mix of practical solutions and varied...

Do you need to make sales but hate selling?
Do you want to be more persuasive without being pushy?
Are client relationships more important than getting the sale at any cost?

If you answered 'yes' to any of these questions then this book is for you.

In LOVE SELLING Audrey Chapman shares her revolutionary approach on how to sell without selling out. It is common for sales literature to focus on 'closing' but this book starts a deep conversation about 'opening'. Based on Audrey's experience as a high performing sales professional and sought after...

Do you need to make sales but hate selling?
Do you want to be more persuasive without being pushy?
Are client relationships more important than getting the sale at any cost?

If you answered 'yes' to any of these questions then this book is for you.

In LOVE SELLING Audrey Chapman shares her revolutionary approach on how to sell without selling out. It is common for sales literature to focus on 'closing' but this book starts a deep conversation about 'opening'. Based on Audrey's experience as a high performing sales professional and sought after...

Your ability to speak confidently and persuasively is your most important asset. It helps you connect with people, share the ideas you're most passionate about, and realize your dreams. This updated guide provides easy-to-learn skills that will take your speeches and presentations to the next level, so you enjoy public speaking more and make everything you say more memorable.

In this expanded edition of How to Give a Speech, actor and speech coach Gary Genard introduces you to The Genard Method of performance-based public speaking. Individuals and business teams around the...